Jesse Toprak
Jesse Toprak
business continued ford gm incentives increased perhaps pricing route whereas
The only thing that's perhaps different is that Ford and GM did not go through the route of increased pricing and incentives whereas with Jeep, it's continued business as usual.
bring certain deal gives incentives people rely sales sort stimuli
Incentives do work, up to a certain point, to give sort of a stimuli to sales and bring showroom traffic. It's just that you can't rely on incentives to bring people into the showroom day after day. It gives people a sense of urgency. You need to get this deal now because tomorrow, it's not going to be here.
almost consumers less level math means
In almost all cases, consumers end up getting the same level of incentives, which means - do the math - they're getting less for each vehicle.
continue five future near next surprise three
It's not a surprise at all, and I think it will continue in the near future the next three to five years.
ask consumer consumers people psyche reverse shock sort sticker
The consumer psyche has been indexed to getting those big deals, ... If the consumers come back and ask for the big rebates they got before, there's going to be a sort of reverse sticker shock with people saying, 'Where is the big rebate?'
heard negative
I have not heard anything negative for these vehicles. From what we can tell, so far, so good.
attitudes basically closer customer impact large lower price rid sticker whenever
They basically want to lower the sticker price closer to transaction price and lower the incentive, but not get rid of it altogether. Whenever there are large rebates, it has impact on perception, on customer attitudes and an impact on resale value.
attribute compact consumer exceeded february interest last month renewed robust sales surprised
February sales are typically much more robust than January's, but some may be surprised that this month even exceeded last February's sales. We attribute this in part to dramatically renewed consumer interest in compact vehicles.
continue expect increase launching market nearly percent rebirth saw seen share trend year
This year has seen the rebirth of the car, as we saw a two percent increase in that segment's market share, while SUV market share decreased by nearly the same percentage. We expect this trend to continue in 2006, as manufacturers will be launching new hybrids, subcompacts and other fuel-efficient products.
continue expect increase launching market nearly rebirth saw seen share trend year
This year has seen the rebirth of the car, as we saw a 2-percent increase in that segment's market share, while SUV market share decreased by nearly the same percentage. We expect this trend to continue in 2006, as manufacturers will be launching new hybrids, subcompacts and other fuel-efficient products.
door low mass opens price total
A total price in the low $20,000 range, I think, opens the door to the mass market.
consumers couple department extended financing informed knowing negotiate pay price thousand
Consumers will come into the dealership very well informed on what they should pay for the new car, negotiate on hundreds over the price of the car, then go into the financing department and automatically pay a couple thousand for an extended warranty without knowing anything.
consumers except money quite spent visible
They spent a lot of money on incentives, most of which are not quite visible to consumers except for some lease deals.
chevy efficiency far fuel impact increase people percent rush sales
As far as impact on sales of Chevy trucks, there was very little. A 10 percent increase in fuel efficiency isn't going to make people rush into these vehicles.