Jakob Nielsen
Jakob Nielsen
loyal-customers giving survival
On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it's easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around.
keys people survival
On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. Note a pattern here?
burden design enjoy extra people web
It's an extra burden on the user, too. People are on the Web not to enjoy your Web design, but to get something done.
buy click computer industry internet products return ship
The Internet is about usability, ... The computer industry has been able to ship difficult-to-use products because you buy first, and then you try to use it. With the Web, usability comes first, then you click to buy or become a return visitor.
land shoot
You don't just want to just shoot them off into e-mail land.
expected found item people
People give up if the item is not found where it's expected to be,
fastest line multimedia quality reduce slow suffer user web
Right now, the Web is so slow that even the fastest line is going to suffer with multimedia and get in the way of the user's goals, and reduce the quality of the user experience.
abandoned action attention horribly pay people
People pay horribly little attention to their intranets, ... People used to think intranets were where all the action is. Right now, it's abandoned territory.
people problem sales trust
They problem is, can people trust them to be independent reviews, or do they feel like it's more and more sales information?
convey design goal good multimedia similar start time using
It's about time we start using more multimedia to convey information, ... Good multimedia design is similar to film design. The goal is not to be flashy.
saying
That's a big credibility booster. It's not just you saying it, but there's actually someone else who's saying it as well.
companies company deep explaining incapable investors products secret seem tech understand
Investors want to understand what a company does, ... Tech companies seem incapable of explaining their products in layman's terms, preferring to keep it a deep secret what they do.
contribute knowledge
Before, once it has been aired, it's gone, and it doesn't really contribute to our knowledge space.
TrustE icons, ... are useless. No one understands what they mean.