Jakob Nielsen
Jakob Nielsen
trying attention economy
In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource.
simplicity three simplify
Three Tips: Simplify, Simplify, Simplify.
design designer users
Designers are not users.
design grumpy website
A bad website is like a grumpy salesperson.
mean way programming
Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.
average faults tasks
On average, when you ask someone to perform a task on a site, they cannot do it. It's not their fault; it's the designer's fault.
expectations feels prove
The more users' expectations prove right, the more they will feel in control of the system and the more they will like it.
ministry advantage temporary
On the Web, all advantages are temporary, and you must keep innovating to stay ahead
design website backdrop
Ultimately, users visit your website for its content. Everything else is just the backdrop.
powerful worry consistency
Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what will happen. Instead, they know what will happen based on earlier experience.
jobs technology information
Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company's profits. Very few jobs allow you to do both at the same time, so enjoy.
self design attention
To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.
usability ifs customers
Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.
keys people survival
On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. Note a pattern here?