Jakob Nielsen
Jakob Nielsen
buy click computer industry internet products return ship
The Internet is about usability, ... The computer industry has been able to ship difficult-to-use products because you buy first, and then you try to use it. With the Web, usability comes first, then you click to buy or become a return visitor.
companies company deep explaining incapable investors products secret seem tech understand
Investors want to understand what a company does, ... Tech companies seem incapable of explaining their products in layman's terms, preferring to keep it a deep secret what they do.
contribute knowledge
Before, once it has been aired, it's gone, and it doesn't really contribute to our knowledge space.
inspirational people want
People have to want to change before there's any chance of helping them do so.
diversity may topics
Diversity is power on the Web. Big sites may be bigger, but smaller sites will keep scoring higher for specialized topics, both in terms of their connections with users and in terms of each visit's commercial value.
loyal-customers giving survival
On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it's easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around.
errors design messages
Even better than good error messages is a careful design which prevents a problem from occurring in the first place. Either eliminate error-prone conditions or check for them and present users with a confirmation option before they commit to the action.
tasks documentation may
Even though it is better if the system can be used without documentation, it may be necessary to provide help and documentation. Any such information should be easy to search, focused on the user's task, list concrete steps to be carried out, and not be too large.
interesting victory progress
Compared to 1999...we cannot quite declare victory, but we can declare progress.
design designer users
Users are not designers.
tree grows
What we learned is money doesn't grow on trees.
two use host
Popularity is the product of two factors: (a) how compelling material you offer, and (b) how easy it is to access it. Host free pirated movies and users will flock to the site, even if it's difficult to use.
book simplicity humanity
...the book is a manifesto to make the Web atone for the sins of computers and regain a level of simplicity that can put humanity at peace with its tools once again.
information pollution information-overload
Information Overload = "information pollution"