Heather Dougherty
Heather Dougherty
audience best biggest comparison deadlines extending large later online price provides reflected remains retailers shipping shop time
Online retailers are extending shipping deadlines later each year, which provides ample time to comparison shop for the best deal. Price remains one of the biggest motivators online and is reflected in large spikes in audience traffic.
additional bring climb cyber free growth head headway holiday monday online promotions ready retail retailers sales season shipping shopping sites traffic work
Now that the 2005 holiday shopping season is underway, traffic to retail sites will climb as shoppers head back to work on Monday ready to make headway on their holiday shopping lists, ... Cyber Monday will bring additional growth in traffic for online retailers by luring shoppers to their sites through sales promotions and free shipping incentives.
change companies difficult issue issues shipping struggling year
The issue of shipping has been a difficult one for a lot of retailers. It could be one of the issues from this year that we see companies struggling with how to change in 2006.
advantage among amongst avoid benefits consumers crowds elevates field free future help high holiday increases level online playing promotions purchase sales shipping taking year
The consistently high level of satisfaction each year increases the future expectations for online sales. More consumers are taking advantage of the benefits of e-commerce to avoid holiday crowds and purchase competitively priced gifts. Many of the free shipping promotions help level the playing field among the sales channels, which elevates satisfaction amongst online shoppers.
christmas comparison gadget huge perfect products shopping year
It was a huge gadget Christmas this year and those products are perfect for comparison shopping online.
aggressive demand driven
Electronics demand was driven by a lot of aggressive pricing.
delivery people trust
People trust that their on-time delivery is going to happen.
bought categories changing expected heavy last people
People bought more than last year. You see the categories not changing very much from years past. We all expected a heavy gadget-type of Christmas.
computer consumer hardware price season stellar
Computer hardware and consumer electronics had a stellar season with the price reductions.
brought cyber following gift holiday monday online ready retailers returned tackle traffic weekend work
Cyber Monday brought a surge of traffic to many online retailers as shoppers returned to work following the holiday weekend ready to tackle their holiday gift lists.
bringing certainly definitely far format online popularity products promote relevant talk using
Using the talk show format to promote products is far more contextually relevant for Amazon. It definitely makes sense. Certainly the popularity of that (format) offline, bringing that online could bode well.
apparel buying cautious consumers experience longer sizes tactile
Most consumers know what sizes they wear. They no longer need to have the tactile experience that once made consumers cautious about buying apparel online.
brand case channels comparison directly engines familiar favorite frequently gifts holiday involve name online retailers search shopping sites tend variety
Like their offline counterparts, online shoppers have favorite retailers that they frequently visit. They are very familiar with the retailer's brand name and tend to go directly to their sites. However, some gifts may involve more research, in which case search engines and shopping comparison sites come into play. Most shoppers use a variety of channels to get their holiday shopping done.
consumers continued free gadget holiday love season year
The 2005 holiday season was a gadget year for consumers of all ages, and consumers continued to show their love for free shipping.