Heather Dougherty
Heather Dougherty
change companies difficult issue issues shipping struggling year
The issue of shipping has been a difficult one for a lot of retailers. It could be one of the issues from this year that we see companies struggling with how to change in 2006.
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Online retailers are extending shipping deadlines later each year, which provides ample time to comparison shop for the best deal. Price remains one of the biggest motivators online and is reflected in large spikes in audience traffic.
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Now that the 2005 holiday shopping season is underway, traffic to retail sites will climb as shoppers head back to work on Monday ready to make headway on their holiday shopping lists, ... Cyber Monday will bring additional growth in traffic for online retailers by luring shoppers to their sites through sales promotions and free shipping incentives.
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The consistently high level of satisfaction each year increases the future expectations for online sales. More consumers are taking advantage of the benefits of e-commerce to avoid holiday crowds and purchase competitively priced gifts. Many of the free shipping promotions help level the playing field among the sales channels, which elevates satisfaction amongst online shoppers.
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It's something that consumers expect. You can easily compare prices and find the best prices online and make the holiday budget stretch a little bit further.
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E-commerce is gaining ground amongst consumers during the holiday season due to its convenience, product selection and lower prices.
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Cyber Monday brought a surge of traffic to many online retailers as shoppers returned to work following the holiday weekend ready to tackle their holiday gift lists.
aggressive demand driven
Electronics demand was driven by a lot of aggressive pricing.
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Traffic to tax Web sites experienced substantial growth during the first week in February, suggesting that people who use online tax resources don't wait until the last minute to tackle their taxes.
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Computer hardware and consumer electronics had a stellar season with the price reductions.
bought categories changing expected heavy last people
People bought more than last year. You see the categories not changing very much from years past. We all expected a heavy gadget-type of Christmas.
depth enjoyable information offering people stand
A retailer can stand out by offering that kind of depth of information and making (Internet shopping) an enjoyable experience, particularly now because you do have so many more people on broadband.
apparel consumers habits sales spending
Apparel sales are mirroring the spending habits of consumers in the offline world more and more.
apparel behavior categories dominant holiday product remains retail
Apparel remains one of the more dominant product categories during the holiday season, mirroring offline holiday retail behavior.