Frank Luntz
Frank Luntz
Frank I. Luntzis an American political consultant, pollster, and "public opinion guru" best known for developing talking points and other messaging for various Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, promotion of the terms death tax instead of estate tax and climate change instead of global warming, and public relations support for pro-Israel policies in the Israeli-Palestinian conflict...
NationalityAmerican
ProfessionPolitician
CountryUnited States of America
communication thinking make-you-think
The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that which makes you ponder.
meaningful simple thinking
When you say: The simple truth is this, and then you pause, and then you finish the sentence, people stop, and they think specifically about what you're saying. And it's, in essence, trying to boil it down to something that's very understandable and meaningful.
communication thinking nine
If you just heard 90 percent of dentists recommend something, it's too statistical. Nine out of 10 says: Well, it's just virtually everyone. It leads you to think of that joke about the one dentist. But so much of communication.
thinking years phrases
I had nothing to do with death panels. I thought it was a horrible phrase about end of life. I didn't think it was accurate, and I was - I've always been opposed to it. The reason why I stood behind that phrase "death tax" for so many years is because the only time that you could pay that tax, the only time, is on the death of a relative. And that's what makes it a death tax. You have to be accurate.
thinking stronger how-you-feel
Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you.
communication thinking use
Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.
messages screamed yelled
We don't want our messages screamed at us. We don't want to be yelled at.
admit baseball brought card collection consultant fanatic figured hate heard hired love political yankee
Rudy Giuliani hired me because I was recommended by his political consultant and because I love baseball. I hate to admit this, but I brought my baseball card collection to show him, because I'd heard he was a fanatic Yankee fan, and I figured this would be a way that we could bond.
absolutely alike death democrats matters principle
When it comes to taxes, nothing matters more to Democrats than the principle of 'fairness,' and when it comes to the Death Tax, Democrats and Republicans alike see it as absolutely unfair.
agree decisions vote
Look, this is about the real-life decisions of real-life Americans, who to vote for, what to buy, what to agree with, what to think, how to act. This is the way it is.
advise job people situations
My job is to get people out of situations like this. But I wouldn't know what to advise him.
energy issue mainstream nuclear power
Nuclear power is a new issue. This could become the mainstream energy issue fast.
arms emotion home passion reaction respond somebody viewer wave
If I respond to you quietly, the viewer at home is going to have a different reaction than if I respond to you with emotion and with passion and I wave my arms around. Somebody like this is an intellectual; somebody like this is a freak. But that's how we make up our minds.
advantage advertise
The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.