Frank Luntz
Frank Luntz
Frank I. Luntzis an American political consultant, pollster, and "public opinion guru" best known for developing talking points and other messaging for various Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, promotion of the terms death tax instead of estate tax and climate change instead of global warming, and public relations support for pro-Israel policies in the Israeli-Palestinian conflict...
NationalityAmerican
ProfessionPolitician
CountryUnited States of America
messages screamed yelled
We don't want our messages screamed at us. We don't want to be yelled at.
absolutely alike death democrats matters principle
When it comes to taxes, nothing matters more to Democrats than the principle of 'fairness,' and when it comes to the Death Tax, Democrats and Republicans alike see it as absolutely unfair.
awful democrats everybody
When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians.
committee hired members national straight truth
The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth.
punch yell
One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them.
companies power
We as Americans assume that big companies are bad, and big power companies are even worse.
approach choosing guide science tackle
Sound science must be our guide in choosing which problems to tackle and how to approach them.
job
My job as a pollster is to understand what really matters.
believe networks people work
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed.
democrats hear
Democrats don't want to hear about your church. If they really cared, they'd be Republicans.
attacks democratic electoral past paying potent president three
It's an electoral disaster. This is potent because it legitimizes all the Democratic attacks of the past three years that the President isn't paying attention.
believe democrats hard situation took
It's hard to believe that in just 12 years, Republicans could end up in the same situation that it took Democrats 40 years to get in.
admit baseball brought card collection consultant fanatic figured hate heard hired love political yankee
Rudy Giuliani hired me because I was recommended by his political consultant and because I love baseball. I hate to admit this, but I brought my baseball card collection to show him, because I'd heard he was a fanatic Yankee fan, and I figured this would be a way that we could bond.
decide flip great matter middle seconds three watching whether
You're watching a great show on TV, you now come to that middle break, you decide in a matter of three seconds whether or not you're going to... flip the channel; get up; or keep watching. It's not intellectual.