Frank Luntz
Frank Luntz
Frank I. Luntzis an American political consultant, pollster, and "public opinion guru" best known for developing talking points and other messaging for various Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, promotion of the terms death tax instead of estate tax and climate change instead of global warming, and public relations support for pro-Israel policies in the Israeli-Palestinian conflict...
NationalityAmerican
ProfessionPolitician
CountryUnited States of America
based people
We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion.
america best bill changed clinton due felt language last republican respect
The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain.
disregard hearing humans selective
We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest.
business cannot corporate explain understand worst
So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean.
democrats hear
Democrats don't want to hear about your church. If they really cared, they'd be Republicans.
attacks democratic electoral past paying potent president three
It's an electoral disaster. This is potent because it legitimizes all the Democratic attacks of the past three years that the President isn't paying attention.
believe democrats hard situation took
It's hard to believe that in just 12 years, Republicans could end up in the same situation that it took Democrats 40 years to get in.
awful democrats everybody
When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians.
committee hired members national straight truth
The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth.
punch yell
One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them.
companies power
We as Americans assume that big companies are bad, and big power companies are even worse.
approach choosing guide science tackle
Sound science must be our guide in choosing which problems to tackle and how to approach them.
job
My job as a pollster is to understand what really matters.
believe networks people work
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed.