Frank Luntz
Frank Luntz
Frank I. Luntzis an American political consultant, pollster, and "public opinion guru" best known for developing talking points and other messaging for various Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, promotion of the terms death tax instead of estate tax and climate change instead of global warming, and public relations support for pro-Israel policies in the Israeli-Palestinian conflict...
NationalityAmerican
ProfessionPolitician
CountryUnited States of America
absolutely alike death democrats matters principle
When it comes to taxes, nothing matters more to Democrats than the principle of 'fairness,' and when it comes to the Death Tax, Democrats and Republicans alike see it as absolutely unfair.
determination people principles
George W. Bush - who I'm sure that a lot of people, when I say this, will not be happy about it - but Bush had a determination, and had a very clearly defined set of principles. You knew exactly where he stood.
stupid lasts principles
Richard Nixon will always go down as a failure because of one stupid, moral - and that goes back to that last chapter, on principles.
succeed principles needs
You need good principles and good language if you are to succeed.
execution principles different
The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.
awful democrats everybody
When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians.
committee hired members national straight truth
The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth.
punch yell
One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them.
companies power
We as Americans assume that big companies are bad, and big power companies are even worse.
approach choosing guide science tackle
Sound science must be our guide in choosing which problems to tackle and how to approach them.
job
My job as a pollster is to understand what really matters.
believe networks people work
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed.
democrats hear
Democrats don't want to hear about your church. If they really cared, they'd be Republicans.
attacks democratic electoral past paying potent president three
It's an electoral disaster. This is potent because it legitimizes all the Democratic attacks of the past three years that the President isn't paying attention.