Frank Luntz
Frank Luntz
Frank I. Luntzis an American political consultant, pollster, and "public opinion guru" best known for developing talking points and other messaging for various Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, promotion of the terms death tax instead of estate tax and climate change instead of global warming, and public relations support for pro-Israel policies in the Israeli-Palestinian conflict...
NationalityAmerican
ProfessionPolitician
CountryUnited States of America
decide flip great matter middle seconds three watching whether
You're watching a great show on TV, you now come to that middle break, you decide in a matter of three seconds whether or not you're going to... flip the channel; get up; or keep watching. It's not intellectual.
okay wisely
It can be done more wisely and effectively, or hey, not at all! We're okay with that too!
bad describe poor selling
If it doesn't describe what it's selling, then it is a very poor descriptor. If you've got a bad product, you shouldn't be selling it.
difficulty gop greatest rank
His greatest difficulty is with the GOP elites. They don't find him loyal. ... But he does well with rank and file.
communication thinking make-you-think
The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that which makes you ponder.
together way divided
We are so divided, and we recognize that we're divided, that we're looking for ways to come together.
knowing understanding important
The second most important attribute of winners, after understanding the human dimension, is knowing what questions to ask, the rhetorical nature.
powerful way sides
"Which side are you on" asks a question. That's one of the most powerful, persuasive ways to make a case, to say something, to advertise something or to communicate it. Don't make a statement. Ask a question.
powerful america liberty
The most powerful visual in America today is actually the Statue of Liberty.
meaningful simple thinking
When you say: The simple truth is this, and then you pause, and then you finish the sentence, people stop, and they think specifically about what you're saying. And it's, in essence, trying to boil it down to something that's very understandable and meaningful.
simple matter tone
It has to be simple, but then you deliver them a principle: The simple truth is, as a matter of principle, we cannot spend more than we take in. Something - that changes the tone of the debate.
powerful successful influence
The ability to connect and communicate is one of the most powerful, and you cannot find anyone who has been truly successful in life that doesn't have that ability because you've got to motivate, and you've got to -frankly, you have to influence.
jobs successful people
The most successful people in American life are those that have had horrific failures and have come back, done it again and again until they got it right, whether it's Steve Jobs or Bill Gates or Warren Buffet.
winning want sides
There are certain aspects, and there are - there are 15 attributes of winners and winning slogans. "Which side are you on" sounds divisive, that you're on one side or the other, at a time when we actually want universality. We want unanimity.