Frank Luntz
Frank Luntz
Frank I. Luntzis an American political consultant, pollster, and "public opinion guru" best known for developing talking points and other messaging for various Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, promotion of the terms death tax instead of estate tax and climate change instead of global warming, and public relations support for pro-Israel policies in the Israeli-Palestinian conflict...
NationalityAmerican
ProfessionPolitician
CountryUnited States of America
believe democrats hard situation took
It's hard to believe that in just 12 years, Republicans could end up in the same situation that it took Democrats 40 years to get in.
advise job people situations
My job is to get people out of situations like this. But I wouldn't know what to advise him.
attacks democratic electoral past paying potent president three
It's an electoral disaster. This is potent because it legitimizes all the Democratic attacks of the past three years that the President isn't paying attention.
messages screamed yelled
We don't want our messages screamed at us. We don't want to be yelled at.
admit baseball brought card collection consultant fanatic figured hate heard hired love political yankee
Rudy Giuliani hired me because I was recommended by his political consultant and because I love baseball. I hate to admit this, but I brought my baseball card collection to show him, because I'd heard he was a fanatic Yankee fan, and I figured this would be a way that we could bond.
decide flip great matter middle seconds three watching whether
You're watching a great show on TV, you now come to that middle break, you decide in a matter of three seconds whether or not you're going to... flip the channel; get up; or keep watching. It's not intellectual.
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Look, this is about the real-life decisions of real-life Americans, who to vote for, what to buy, what to agree with, what to think, how to act. This is the way it is.
arms emotion home passion reaction respond somebody viewer wave
If I respond to you quietly, the viewer at home is going to have a different reaction than if I respond to you with emotion and with passion and I wave my arms around. Somebody like this is an intellectual; somebody like this is a freak. But that's how we make up our minds.
energy issue mainstream nuclear power
Nuclear power is a new issue. This could become the mainstream energy issue fast.
democrats hear
Democrats don't want to hear about your church. If they really cared, they'd be Republicans.
difficulty gop greatest rank
His greatest difficulty is with the GOP elites. They don't find him loyal. ... But he does well with rank and file.
advantage advertise
The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.
people
How I say it has as much of an impact on what people think of me as what I say.
cases emotion good provided
In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing.