Edward de Bono
Edward de Bono
Edward de Bono is a Maltese physician, psychologist, author, inventor and consultant. He originated the term lateral thinking, wrote the book Six Thinking Hats and is a proponent of the teaching of thinking as a subject in schools...
NationalityEnglish
ProfessionPsychologist
Date of Birth19 May 1933
thinking self people
I think there is a danger with young people of being dependent in the sense that they don't acquire any identity or self-image of themselves as thinkers.
cost strive be-prepared
In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.
creativity thinking creative
As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
creativity people made
Creativity is a great motivator because it mades people interested in what they are doing.
perception emotion logic
Logic will never change emotion or perception.
business design democratic
A good design is not a democratic consensus.
reflection people mind
The image that concerns most people is the reflection they see in other people's minds.
attitude rivers people
Some people drift along like a cork on a river, feeling that they cannot do anything except drift, moment to moment. This is an attitude of mind. Everyone can be constructive even in tiny ways.
memories doe criminal-mind
A memory is what is left when something happens and does not completely unhappen.
digging different holes
You cannot dig a hole in a different place by digging the same hole deeper
ideas justice hypocrisy
On trade, our hypocrisy is at its most appalling. Trade reform isn't about charity, it's about justice, and this campaign, Trade Justice is an unstoppable idea.
simple simplicity understanding
Simplicity before understanding is simplistic; simplicity after understanding is simple.
past differences design
You can analyse the past, but you need to design the future. That is the difference between suffering the future and enjoying it.
motivational powerful taken
One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.