Edward de Bono
Edward de Bono
Edward de Bono is a Maltese physician, psychologist, author, inventor and consultant. He originated the term lateral thinking, wrote the book Six Thinking Hats and is a proponent of the teaching of thinking as a subject in schools...
NationalityEnglish
ProfessionPsychologist
Date of Birth19 May 1933
thinking information needs
We need both information and thinking. Information is no substitute for thinking and thinking is no substitute for information.
awful awareness
The awful thing is that you can never be aware of what you are not aware of.
littles attention philosopher
It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.
happiness needs i-can
Happiness is for those who don't really need it. So I can live without happiness.
thinking media information
There's a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don't have to think, you just have to get more information - gets very dangerous.
successful mad growth
To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.
believe school data
Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
thinking skills important
Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better
ideas bars needs
The need to be right all the time is the biggest bar to new ideas.
creativity thinking skills
Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.
real doubt sacred
Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
hope fun creativity
Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.
business creativity bad-ass
It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
creativity order imagination
We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.