Edward de Bono
Edward de Bono
Edward de Bono is a Maltese physician, psychologist, author, inventor and consultant. He originated the term lateral thinking, wrote the book Six Thinking Hats and is a proponent of the teaching of thinking as a subject in schools...
NationalityEnglish
ProfessionPsychologist
Date of Birth19 May 1933
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The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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Creativity gives hope that there can be a worthwhile idea.
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Creativity makes life more fun and more interesting.
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In the art world, creativity involves aesthetic sensibility, emotional resonance and a gift for expression.
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There is no doubt that creativity is the most important human resource of all...
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Creativity gives the possibility of some sort of achievement to everyone.
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Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
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Creativity and lateral thinking have exactly the same basis as humour.
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Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured.
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Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
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As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
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Creativity is a great motivator because it mades people interested in what they are doing.