Edward de Bono
Edward de Bono
Edward de Bono is a Maltese physician, psychologist, author, inventor and consultant. He originated the term lateral thinking, wrote the book Six Thinking Hats and is a proponent of the teaching of thinking as a subject in schools...
NationalityEnglish
ProfessionPsychologist
Date of Birth19 May 1933
thinking perception important
What the joke displays is a switch in perception. This is important in changing the way we think.
optimistic thinking ideas
Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
song thinking who-i-am
I used to think that one day I'd be able to resolve the different drives I have in different directions, the tensions between the different people I am. Now I realize that is who I am. I do feel I'm getting closer to the song in my head. I wasn't looking for grace. But luckily grace was looking for me.
people realizing jerk
People should realize we're jerks just like them.
communication ignorance perception
Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
past decision design
You can analyse the past, but you have to design the future
creativity men doubt
Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
future design ifs
If you do not design the future, someone or something else will design it for you.
lying opportunity ideas
Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
softball focus competition
Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
real people enough
The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
teamwork creativity thinking
Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
business way-forward design
We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
marriage intelligent thinking
Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.