David Ogilvy
David Ogilvy
David Mackenzie Ogilvy CBEwas an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". He founded Ogilvy & Mather...
NationalityEnglish
ProfessionBusinessman
Date of Birth23 June 1911
business insightful marketing
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
business marketing advertising
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
business believe marketing
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
night ideas marketing
Unless your campaign has a big idea, it will pass like a ship in the night.
evil marketing advertising-business
Advertising is only evil when it advertises evil things.
humor marketing failing
Great marketing only makes a bad product fail faster.
illumination support marketing
I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
awkward marketing purpose
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
marketing advertising economy
The more informative your advertising, the more persuasive it will be.
buy people persuade rules seems trying
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
among charge ferment president sure vice
Make sure you have a Vice President in charge of Revolution, to engender ferment among your more conventional colleagues.
business needs looks
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
enemy merit disability
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
men thinking ideas
The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.