Claude C. Hopkins
Claude C. Hopkins
Claude C. Hopkinswas one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
writing men oil
The advertising man who spares the midnight oil will not get very far
writing average may
The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know
believe fate men
Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.
sacrifice want gains
Don't, to gain general and useless attention, sacrifice the attention that you want
giving long people
The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action
path advertising blind
Never be led in new paths by the blind
thinking views giving
Don't think of people in the mass. This gives you a blurred view
war advertising minus
Advertising is much like war, minus the venom
often-is weight may
The weight of an argument may often be multiplied by making it specific
long advertising method
Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly
writing dollars scarcity
Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.
art pain writing
Genius is the art of taking pains
taken writing weight
No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value
wish may
Picture what others wish to be, not what they may be now