Claude C. Hopkins
Claude C. Hopkins
Claude C. Hopkinswas one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
purpose advertising profitable
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
opinion advertising disaster
In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster
lazy fields advertising
This is no lazy mans field
path advertising blind
Never be led in new paths by the blind
war advertising minus
Advertising is much like war, minus the venom
long advertising method
Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly
advertising compass destination
The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
winning men advertising
We cannot go after thousands of men until we learn now to win one
way advertising claims
If a claim is worth making, make it in the most specific way
advertising claims made
Impressive claims are made far more impressive by making them exact
business hands advertising
The time has come when advertising in some hands has reached the status of a science.
The right name is an advertisement in itself.
wise witty people
People don't buy from clowns.
bored people personality
People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose their own companions, their own subjects. They was to be amused or benefitted