Claude C. Hopkins
Claude C. Hopkins
Claude C. Hopkinswas one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
writing men oil
The advertising man who spares the midnight oil will not get very far
believe fate men
Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.
winning men advertising
We cannot go after thousands of men until we learn now to win one
taken writing men
A man coined to superlative must expect that his every statement will be taken with some caution
men winning doe
The man who wins out and survives does so only because of superior science and strategy.
The right name is an advertisement in itself.
wise witty people
People don't buy from clowns.
purpose advertising profitable
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
opinion advertising disaster
In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster
bored people personality
People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose their own companions, their own subjects. They was to be amused or benefitted
people addresses customers
Address the people you seek, and them only
levels may reader
Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader
lazy fields advertising
This is no lazy mans field
writing attention may
One may gain attention by wearing a fools cap. But he would ruin his selling prospects