Claude C. Hopkins
Claude C. Hopkins
Claude C. Hopkinswas one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
wise witty people
People don't buy from clowns.
bored people personality
People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose their own companions, their own subjects. They was to be amused or benefitted
people addresses customers
Address the people you seek, and them only
giving long people
The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action
people lines sticks
On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick
writing winning people
Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way
selfish people care
Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves
people habit expensive
Changing people's habits is very expensive
writing people trying
Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause
people wish attention
The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, "hey there, Bill Jones" to get the right persons attention.so it is in n advertisement
The right name is an advertisement in itself.
purpose advertising profitable
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
opinion advertising disaster
In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster
levels may reader
Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader