Britt Beemer
Britt Beemer
advised battles clients fight might types
I've advised clients that when you get into these types of situations, the PR battles are so bad. You might as well get out of it and not fight it.
checking deal mall might
Shoppers won't just be at the mall this weekend, but they will be checking things out online. Where they find the better deal is where they might actually make the purchase.
consumers less likely might
Consumers might think (restocking fees) are unfair. As long as they feel it's unfair, they'll be less likely to go back to that store.
explain figure last might sales season stronger
Wal-Mart has had a much stronger gift-card season than last year, so that might explain why their (December) sales figure is not as good.
almost bit closer east four greater impact might outlet people quite shop
The closer you are to them, the greater the impact they'll be. If you can get almost one out of four people to shop at an outlet mall, that's a lot of people. It might not impact East Cooper. It might not impact Summerville. But somebody's going to feel them because that's quite a bit of business.
certain happens known product retailers return
What's happens is retailers become known for certain things. You want to be known for some product category. You want to be known for a return policy.
christmas consumers seen
I've never seen this many consumers not done with their Christmas shopping.
apparel benefit cause colder completed created dollars excitement form holiday hot percent research sales shopping spent start top watch weather weekend
Electronics is particularly hot cause there is nothing else that has created much excitement for consumers. Our research indicates that 44 percent of shoppers have completed their holiday shopping and about 20 percent still have to start it. This weekend we think more dollars will be spent overall. Apparel sales could benefit form colder weather but watch out for electronics to come out on top again.
categories continue growth lead sales
Electronics continue to lead all categories in year-over-year sales growth for the holidays.
christmas consumers discount employee example great last mood sale spending success
The success of GM's employee discount sale is a great example that consumers still are in a mood to buy. However, I think Christmas spending could be a little narrower than last year.
final hard lose market product teen whether
(Teens) are hard to market to because they have to see the final product before they can tell you whether they like it. When you lose teen customers, it's hard to get them back.
aggressive buying drive parents point spent stores time
At this point in the buying season, parents have only spent $71.96 so far, so there is time for stores to get aggressive and drive more sales,
consumers enamored year
Consumers this year just never got enamored with what they saw.
buying cards christmas customers free gift money protective value
Customers are being just as protective with their gift cards as they were with their own money when buying Christmas gifts. The idea of free money is all in the past. They want value or something very special.