Britt Beemer
Britt Beemer
checking deal mall might
Shoppers won't just be at the mall this weekend, but they will be checking things out online. Where they find the better deal is where they might actually make the purchase.
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Consumers believe that the bigger, better deals happen closer to Christmas, and they're willing to wait. Last year, lots of consumers were disappointed because they didn't see the early discounts. Shoppers are playing a game of cat and mouse, and they're waiting to see if the retailers will outlast them.
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Retailers are caught in a 'Catch-22' situation. Their costs, such as transportation costs, are going up and this is not going to change in the short term. Meanwhile, their consumers are going to be extremely deal focused.
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Our research on holiday gift returns shows that it's only three percent of Americans who are real jerks and they indulge in consumer fraud and return abuse. The rest of us have to deal with the consequences.
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What's happens is retailers become known for certain things. You want to be known for some product category. You want to be known for a return policy.
christmas consumers seen
I've never seen this many consumers not done with their Christmas shopping.
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Electronics is particularly hot cause there is nothing else that has created much excitement for consumers. Our research indicates that 44 percent of shoppers have completed their holiday shopping and about 20 percent still have to start it. This weekend we think more dollars will be spent overall. Apparel sales could benefit form colder weather but watch out for electronics to come out on top again.
categories continue growth lead sales
Electronics continue to lead all categories in year-over-year sales growth for the holidays.
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The success of GM's employee discount sale is a great example that consumers still are in a mood to buy. However, I think Christmas spending could be a little narrower than last year.
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I've advised clients that when you get into these types of situations, the PR battles are so bad. You might as well get out of it and not fight it.
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(Teens) are hard to market to because they have to see the final product before they can tell you whether they like it. When you lose teen customers, it's hard to get them back.
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At this point in the buying season, parents have only spent $71.96 so far, so there is time for stores to get aggressive and drive more sales,
consumers enamored year
Consumers this year just never got enamored with what they saw.
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Customers are being just as protective with their gift cards as they were with their own money when buying Christmas gifts. The idea of free money is all in the past. They want value or something very special.