Bill Carroll
Bill Carroll
break familiar hard impression maybe trying
It's so hard to break through (with viewers). Maybe you get to set an impression for a moment. If it's a familiar face, that reinforces what you're trying to say.
audience early
The audience has not shied away yet. But it's early in the game.
almost burn coffee drinking hot seven six
It's almost like you're drinking hot coffee that's too hot, and you burn your throat, but you do that every day for six or seven weeks.
finding fit focused mold obviously
They went in a different way. There was a lot of speculation focused on them finding someone who fit in the Meredith Vieira mold and they obviously didn't go that way.
legacy year
The only way you find out is the legacy. And a legacy is not a year or two; a legacy is 10 years.
buy care nobody spend watch
There is no on-demand if there is no demand, ... If you don't have a hit, nobody is going to buy it. Nobody is going to spend $1.99 to watch something that they don't know about or don't care about.
building fix fixed sharon ugly unsafe
A lot of the building is rotted and, to me, it's an unsafe and ugly building. If Sharon (Kroeger) were going to fix it, then she should have fixed it.
cable familiar offered older programs rather shows viewers
A lot of the programs on cable are things that are already familiar to older viewers and that they feel more comfortable with, rather than the new shows being offered on broadcast.
capitalize gain good looking perception sure
They're in good shape. They gain from the perception of a turnaround. I'm sure everyone's going to be looking at how they capitalize on that.
almost breakout event likely ratings
That the ratings are likely to be down is almost inevitable. Event programming is not yielding the breakout ratings it used to in the past.
game huge next nfl night positive rebuilding sunday turning year
This is a rebuilding year. Next year is going to be the huge turning point. The one positive they'll have is NFL Sunday night football. That could be a game changer for NBC.
advertising evening female figure final matter network olympics people skating
No matter how a network is doing, when that final evening of female figure skating happens, people are going to be watching. Advertisers that want to be in the Olympics are going to be in the Olympics.
brand chosen decided fast food influenced likely older people preference premise viewers whereas work younger
Advertisers work on the premise that younger people haven't established a brand preference yet haven't decided on a car, haven't decided on a fast food restaurant, and that they are more likely to be influenced by advertising. Whereas older viewers have already chosen their brand of toothpaste.
advertising bowl four happens olympic olympics pay premium reach reasonable says seems somehow special super tend viewing willing
Advertisers for the Super Bowl tend to be willing to pay a reasonable premium to reach a special audience. We don't have Olympic viewing parties. Pretty much to me, that says it all. This happens every four years. But it seems that the Super Bowl and Olympics somehow find a way to co-exist.