Bill Carroll
Bill Carroll
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NBC is struggling and executives have to be disappointed. Maybe two 'Apprentice' shows were at least one too many and 'Joey' is not doing any better. The one bright spot is 'My Name is Earl' but there's not much other than that.
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NBC has to be a bit disappointed with numbers for Martha Stewart. They probably hoped it would do a bit better.
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She's in the mold of Bill Cosby and Jerry Seinfeld, ... You can accept that Ellen could be like us.
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It's almost like you're drinking hot coffee that's too hot, and you burn your throat, but you do that every day for six or seven weeks.
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They're in good shape. They gain from the perception of a turnaround. I'm sure everyone's going to be looking at how they capitalize on that.
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A lot of the building is rotted and, to me, it's an unsafe and ugly building. If Sharon (Kroeger) were going to fix it, then she should have fixed it.
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A lot of the programs on cable are things that are already familiar to older viewers and that they feel more comfortable with, rather than the new shows being offered on broadcast.
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There is no on-demand if there is no demand, ... If you don't have a hit, nobody is going to buy it. Nobody is going to spend $1.99 to watch something that they don't know about or don't care about.
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His genius has been promotion and scheduling. Some of the pieces were in place, but if you don't exploit those pieces and don't schedule them correctly, you could have the best show on television and no one knows and no one sees.
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If you look at the characters that were predominantly on their schedule, with 'The West Wing,' 'Frasier' and 'Seinfeld,' they were detached, elitist and urban, ... every network is trying to reach as broad an audience as possible.
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If you looked at this past fall, there was a certain degree of confusion, with the Martha Stewart and Donald Trump versions. I think now it'll be a bit clearer for the audience.
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There certainly was a sense, at least in watching the live audience at the end of last season, that they were supporting her.
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The only thing the Olympics can do pretty consistently is raise awareness of a new project, and you can usually elicit sampling. Once you've done that, it really comes down to whether the shows deliver at that point.