Bill Carroll
Bill Carroll
again broadcast consensus efficient largest means possible reaching reasonable seems upfront
The consensus seems to be that the upfront will once again be a record. The broadcast networks, by any reasonable measure, are still the most efficient means of reaching the largest possible audience.
again broadcast consensus efficient largest means possible reaching reasonable seems upfront
The consensus seems to be that the upfront will once again be a record, ... The broadcast networks, by any reasonable measure, are still the most efficient means of reaching the largest possible audience.
advertising bowl four happens olympic olympics pay premium reach reasonable says seems somehow special super tend viewing willing
Advertisers for the Super Bowl tend to be willing to pay a reasonable premium to reach a special audience. We don't have Olympic viewing parties. Pretty much to me, that says it all. This happens every four years. But it seems that the Super Bowl and Olympics somehow find a way to co-exist.
chance checking core good guaranteed networks normally people reasonable roll watch
Is it a guaranteed bet? No. Is it a good, reasonable roll of the dice? Yes. I think they have a good chance of people who don't normally watch their networks checking them out, without alienating their core audience.
awareness deliver elicit olympics raise shows whether
The only thing the Olympics can do pretty consistently is raise awareness of a new project, and you can usually elicit sampling. Once you've done that, it really comes down to whether the shows deliver at that point.
audience certainly last supporting watching
There certainly was a sense, at least in watching the live audience at the end of last season, that they were supporting her.
avoid fishing gone lose losing momentum networks saying sign
The other networks want to avoid losing momentum and the way you can lose momentum is by saying we're going to put a Gone Fishing sign up and come back after the Olympics.
bright executives maybe name nbc shows spot struggling
NBC is struggling and executives have to be disappointed. Maybe two 'Apprentice' shows were at least one too many and 'Joey' is not doing any better. The one bright spot is 'My Name is Earl' but there's not much other than that.
bit hoped martha nbc numbers
NBC has to be a bit disappointed with numbers for Martha Stewart. They probably hoped it would do a bit better.
accept bill cosby ellen jerry mold
She's in the mold of Bill Cosby and Jerry Seinfeld, ... You can accept that Ellen could be like us.
legacy year
The only way you find out is the legacy. And a legacy is not a year or two; a legacy is 10 years.
alarm deal great seem
It doesn't seem there's a great deal of alarm
appears carry following sunday test
That was the test to see if they still had a big enough following to carry over to Sunday night. And it appears that it didn't.
looking
If advertisers are looking for stability, it's at CBS.