Bill Carroll
Bill Carroll
game huge next nfl night positive rebuilding sunday turning year
This is a rebuilding year. Next year is going to be the huge turning point. The one positive they'll have is NFL Sunday night football. That could be a game changer for NBC.
brand chosen decided fast food influenced likely older people preference premise viewers whereas work younger
Advertisers work on the premise that younger people haven't established a brand preference yet haven't decided on a car, haven't decided on a fast food restaurant, and that they are more likely to be influenced by advertising. Whereas older viewers have already chosen their brand of toothpaste.
advertising bowl four happens olympic olympics pay premium reach reasonable says seems somehow special super tend viewing willing
Advertisers for the Super Bowl tend to be willing to pay a reasonable premium to reach a special audience. We don't have Olympic viewing parties. Pretty much to me, that says it all. This happens every four years. But it seems that the Super Bowl and Olympics somehow find a way to co-exist.
error study trial
There's no trial and error - this is a science. They study this day in and day out.
chance checking core good guaranteed networks normally people reasonable roll watch
Is it a guaranteed bet? No. Is it a good, reasonable roll of the dice? Yes. I think they have a good chance of people who don't normally watch their networks checking them out, without alienating their core audience.
advertising evening female figure final matter network olympics people skating
No matter how a network is doing, when that final evening of female figure skating happens, people are going to be watching. Advertisers that want to be in the Olympics are going to be in the Olympics.
connected main omelet reason shares squirrel thoughts top trying works
The main reason it works is she's really connected with the audience. She's very accessible. At the top of the show ,she comes out and shares her thoughts. And those thoughts may be about a squirrel in the backyard, or trying to make an omelet or the heat. She has a real relatability.
cable networks trying
All of this is positioning, ... The networks are trying to say 'we're not going to cede this exclusively to the cable networks.'
highly
This is a highly anticipated show and it should be. She's a bigger-than-life character,