Bill Carroll
Bill Carroll
ad array budgets larger overall spread wider
Overall ad budgets may be getting larger but they are being spread over a wider array of platforms.
best exploit genius knows pieces promotion schedule television
His genius has been promotion and scheduling. Some of the pieces were in place, but if you don't exploit those pieces and don't schedule them correctly, you could have the best show on television and no one knows and no one sees.
audience broad characters elitist network reach trying west
If you look at the characters that were predominantly on their schedule, with 'The West Wing,' 'Frasier' and 'Seinfeld,' they were detached, elitist and urban, ... every network is trying to reach as broad an audience as possible.
bit certain clearer degree donald looked martha past trump
If you looked at this past fall, there was a certain degree of confusion, with the Martha Stewart and Donald Trump versions. I think now it'll be a bit clearer for the audience.
again broadcast consensus efficient largest means possible reaching reasonable seems upfront
The consensus seems to be that the upfront will once again be a record. The broadcast networks, by any reasonable measure, are still the most efficient means of reaching the largest possible audience.
again broadcast consensus efficient largest means possible reaching reasonable seems upfront
The consensus seems to be that the upfront will once again be a record, ... The broadcast networks, by any reasonable measure, are still the most efficient means of reaching the largest possible audience.
highly
This is a highly anticipated show and it should be. She's a bigger-than-life character,
cable networks trying
All of this is positioning, ... The networks are trying to say 'we're not going to cede this exclusively to the cable networks.'
connected main omelet reason shares squirrel thoughts top trying works
The main reason it works is she's really connected with the audience. She's very accessible. At the top of the show ,she comes out and shares her thoughts. And those thoughts may be about a squirrel in the backyard, or trying to make an omelet or the heat. She has a real relatability.