Famous Quotes & Sayings

Alka-Seltzer has some of the most famous advertising of all time and the brand has withstood the test of time. This was a way to tap into the 75th anniversary. Tapping into the familiar, tried and true seemed a very natural place to go.

Mark Wright

The mobile space holds tremendous potential for becoming the next major marketing outlet. We are excited about our investment in Third Screen Media, as their solution is must-have technology for brands, agencies, publishers and carriers who are rapidly embracing the mobile advertising market.

Orlando Bloom

You see movie stars advertising all sorts of things today for whatever reason. And it may be that it affords them the luxury to do smaller movies or to go and do a play. Because, otherwise, you have to keep doing movies where you get paid millions and millions of dollars to maintain a certain lifestyle.

Simon Baker

You must understand where your leads come from so you can manage your advertising spend.

This is an industry that's done business pretty much the same way for the past 100 years. Most of the funeral homes are still family-owned, so they rely on word-of-mouth or local advertising to reach their consumers. What we realize is that as geographic trends have changed for families and they no longer live in the same hometown, how would they know where to go if a loved one died?

They have a sizable amount of traffic. Advertisers will want to reach that audience, and buying through MSN is going to be the only way to do that.

They have a lot of loyal advertisers and a good track record. They are prepared to go in for the long haul.

There was really nobody in house that wanted to take it. And instead of advertising outside I decided that I would like to do it. Baseball and softball are my love.

David Ogilvy

There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.

There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough products to enough people with enough speed.

Jessica Hahn

Once Playboy came to me, all the preachers ran. I needed to pose in Playboy to make money.

Jerry Della Femina

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

Jerry Della Femina

Because I'm in advertising, not electricity!

Jeff Zucker

The cable model is just a better model. Dual revenue stream: advertising-supported and subscription-supported revenues.

Advertising is the principal reason why the business person has come to inherit the earth.

Human beings are very complicated, and there are a lot of interesting barriers we set up (to justify behaviors that aren't in our best interests). The key to advertising is not to bash them down with a battering ram but to coax out the positive behaviors.

Broadcasters are focused on improving programming in these areas in order to drive advertising revenue growth.

John Battelle

Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it's driven by direct response metrics.

Earnings of our conventional TV businesses were negatively impacted in the quarter by the Olympic Winter Games, which distorted normal ratings and advertising revenues in all television markets over a two-week period in February.

Big advertisers are looking more for stature and less for ubiquity. It is individual, well-planned and targeted campaigns that will be hitting our streets.

Every job is a self-portrait of the person who does it. Autograph your work with excellence.

As the mainstream media has become increasingly dependent on advertising revenues for support, it has become an anti-democratic force in society.

As the FTC noted in its recent review of 2002 advertising, illegal underage drinking continued to decline in spite of the increase in alcohol advertising that accompanied the introduction of several new brands that year.

Thomas Jefferson

The most truthful part of a newspaper is the advertisements

Once you get past TV sports advertising, fantasy sports is one of the highest-generating revenue aspects of sports.

One day at lunch, we got the idea of paying for business forms by offering advertising on the back side,

Fernando Espuelas

Now, by 2004, Jupiter is projecting a $2 billion advertising market. So we can see very quickly how the dollars are starting to get invested, and we'll be able to take our fair share out of that.

No matter how a network is doing, when that final evening of female figure skating happens, people are going to be watching. Advertisers that want to be in the Olympics are going to be in the Olympics.

The more attention the market gets, the better. It's free advertising for the category.

The more alcohol advertising kids are exposed to, the more likely they are to drink, and drink heavily. We have stronger and stronger research showing there is a link to advertising.

Dealerships spend thousands of dollars on advertising. When you can get that at the national level, it certainly helps us, ... It's driving traffic. It's getting people to come in.

The Super Bowl remains the premier advertising showcase of the year. You can't ignore it.

The Super Bowl is the single largest advertising platform in the world.