Famous Quotes & Sayings

Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and real change. The power to prevail.

John Cullum

Advertising is a wonderful lubricant for business, if it's used properly.

Saul Berman

Advertising is at its beginning with this. There are so many directions it can go from here, and there are opportunities to sell more effectively through highly targeted ads. Advertisers should embrace this change.

Advertising has been effective. When we go to conferences, the port is well-known and we are sought out because they have seen our growth.

Richard Jones

Advertising growth was in line with expectations following that statement. The outlook was encouraging without giving people too much to get excited about.

Advertising dollars are more targeted to the 25-44 age group.

Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.

Advertisers obviously want to be where consumers are and if consumers are going to be online the advertisers are going to try and be there as well. Video and advertising go together like the proverbial bacon and egg.

Cary Cooper

Advertisers like that because they want you to feel their product isn't normal - this perfume isn't normal, this set of lingerie isn't normal. The irony is that they are appealing to normal people to buy the product because they want them to identify with an exotic life that they don't lead.

Tom Freston

(Advertisers) judge very harshly the kind of content they're advertising on. On television and radio, there are standards.

Advertisers for the Super Bowl tend to be willing to pay a reasonable premium to reach a special audience. We don't have Olympic viewing parties. Pretty much to me, that says it all. This happens every four years. But it seems that the Super Bowl and Olympics somehow find a way to co-exist.

Advertisers could care less about the media as long as it works. They have a budget and they want to reach people. But these are seismic changes in terms of traditional media being able to maintain their growth rates. Most of the traditional media are public companies under tremendous pressure to increase growth year after year.

Advertisers believe that once you reach 50, you're over,

Advertisers are the interpreters of our dreams -- Joseph interpreting for Pharaoh. Like the movies, they infect the routine futility of our days with purposeful adventure. Their weapons are our weaknesses: fear, ambition, illness, pride, selfishness, desire, ignorance. And these weapons must be kept as bright as a sword.

Advertisers are paying millions to companies whose practices are often borderline and an annoyance to Web users. The problem is what to put in place of distributed advertising.

Ken Goldberg

Advertisers are looking for new ways to get to the mass audience and see grocery stores as a big marketplace. The customers are in the stores, the wallets are in their pockets and the TV programming allows vendors to talk directly to them with their products in close proximity.

Advertisers are clamoring for the most local customers, particularly the small and medium sized businesses. They're looking for the best way to target that local customer.

The Olympics continue to be a big event. It is still an important venue for advertisers, certainly. From a media perspective, and an advertising perspective, the Olympics are a unique venue - because they're an event that people like to associate with, from a sponsorship perspective, from an imagery perspective, from a worldly outlook perspective. So there are things that draw advertisers to the Olympics. It will still be a compelling media venue.

Thomas Jefferson

The most truthful part of a newspaper is the advertisements

Once you get past TV sports advertising, fantasy sports is one of the highest-generating revenue aspects of sports.

One day at lunch, we got the idea of paying for business forms by offering advertising on the back side,

Fernando Espuelas

Now, by 2004, Jupiter is projecting a $2 billion advertising market. So we can see very quickly how the dollars are starting to get invested, and we'll be able to take our fair share out of that.

No matter how a network is doing, when that final evening of female figure skating happens, people are going to be watching. Advertisers that want to be in the Olympics are going to be in the Olympics.

The more attention the market gets, the better. It's free advertising for the category.

The more alcohol advertising kids are exposed to, the more likely they are to drink, and drink heavily. We have stronger and stronger research showing there is a link to advertising.

Dealerships spend thousands of dollars on advertising. When you can get that at the national level, it certainly helps us, ... It's driving traffic. It's getting people to come in.

Comparing the European online advertising market to that in the US, you could say that Europe is about two years behind the US. But then you have to ask the question, are we talking about all of Europe, just Western Europe or a specific nation?

They have the No. 1 women's Web site and a lot of new advertisers. You're seeing a lot of advertisers who were historically on Oprah or in Cosmopolitan (magazine) go there.

There's been a lot of talk but I don't expect much action. It's not a great time to be launching takeovers when changing advertising spending is transforming the entire media environment.

Bill Lee

The research is pretty conclusive at this point. Traditional sales approaches and advertising don't sell technology anymore. Customers do. Our people are on the front lines of this emerging trend. They're the ones building the organizations, developing the systems, and implementing the nuts-and-bolts processes to get customers in front of prospects. And it's paying off.

There's a major change going on in the whole advertising community. It has to do with the fact that, traditionally, people are not watching 30-second commercials.

Asked about the power of advertising in research surveys, most agree that it works, but not on them.

Thomas Frank

As we all know, Nike is a terrible exploiter of labor in other countries while advertising themselves here as being the bearer of "authenticity," with products that will put you back in touch with "real life." They even had a series of commercials several years ago about "the revolution," which was basketball when played from the heart and not for love of money.