Famous Quotes & Sayings

The success of this event, including the effective use of video advertising to reach consumers at work, could prove to be the tipping point where television ad budgets begin to shift online.

Ian Bogost

I've always had a complicated relationship with advertising. It's everywhere, and it's becoming more and more parasitic. Yet, because it's everywhere it has the power to influence people positively as well as negatively.

Sophisticated advertisers are used to paying a fixed fee for each lead,

Television networks continue to publish research that traditional TV advertising is potent as ever, but national advertisers aren't buying it and are seeking alternatives to enhance their budgets and move them beyond the customary 30-second spot.

Television advertising is very expensive, and with hundreds more television channels there is concern about a message actually getting across. Most car companies have agreed to put less money into television and are looking at alternatives, whether that's vehicle placement in movies, or events where people get to drive vehicles, motor sports. There are hundreds of different opportunities and everyone is trying to find a more productive mix than the one they currently have.

John Battelle

It would be another way for Google to sell targeted advertising and burnish its brand. And it's very much in the tradition of Google's brand promise - great stuff free.

These changes will threaten established practices and entrenched interests in the media and advertising sectors, but consumers will benefit and ultimately, companies that can ride this wave will benefit as well. No one really knows what the media landscape will look like ten years out.

These sites will be totally attractive to advertisers for one reason: numbers. Their audience is big and growing and their demographic are young males bored with cable and broadcast TV and who are spending more time on the Internet.

Mark Bradford

The sheer density of advertising creates a psychic mass, an overlay that can sometimes be very tense or aggressive. As a citizen, you have to participate in that every day. You have to walk by until it's changed.

These efforts toward product differentiation could face future legal challenges from the networks. Also, the potential advertising opportunity could take several years to scale, if at all.

These direct costs, coupled with an opt-in requirement, could endanger free online content and services that are paid for by targeted advertising and marketing.

The senator has spent some of his campaign funds to raise awareness about an important Senate initiative to provide real and genuine property tax relief for the people of his district. At times, it is appropriate to use paid advertising to do that so you can provide a more focused awareness effort.

Stephanie McMahon

The strategy is obviously a business decision to have limited advertising on the WWE Network. We want subscribers to know that there won't be commercial breaks during scheduled programming, so your shows won't be interrupted.

The show has never fit WB the brand. Now I think their brand is changing a little bit. But there are plenty of advertisers and viewers who are happy we're doing a family show.

As advertisers become more savvy about the in-theatre marketing environment and new digital projection technologies are distributed, the quality of cinema advertising campaigns is reaching new heights.

Anyone who's parading under a $100,00-plus video is not free from corporate. That's just the MTV advertising agency. I find them all to be just a bit of a sham.

Anyone who's managing a brand, marketing a product or working for an advertising agency needs to be conscientious in the shifts in consumer dynamics.

The bulk of our message is never seen locally. It's seen internationally. But we have to be very careful in that our advertising is not selling things we can't deliver.

Mel Karmazin

The business model is still principally subscriber driven with advertising being a nice add-on.

The business is getting smaller -- the advertising, the TV, the magazine -- everything is going down. This company is not going to go away tomorrow. However, the losses are getting scary.

Fred Allen

A vice president in an advertising agency is a ""molehill man"" who has until 5 PM to make a molehill into a mountain. An accomplished molehill man will often have his mountain finished even before lunch.

Audiences are so sophisticated these days. Blatant, in-your-face advertising just doesn't work.

Athletes are under the microscope, and it's a risk for advertisers to spend millions on someone who could get embroiled in scandal.

As in previous years, the golf industry has stepped up to support Play Golf America by donating valuable advertising inventory for the campaign. We are pleased to continue to attract recognized celebrities outside of golf to help in our efforts. It shows the depth of interest in the game.

That's where he showed me that there was a sponsorship the government gave to (advertising company) Lafleur, and by spending three days in jeans with a beer in hand it's much easier to establish contacts,

Orlando Jones

That's how I found myself in the advertising world, with my partner. I was trying to get a tape of me doing something that I thought was funny.

Alcohol advertising was a contributing factor to youth drinking quantities over time.

We will be aggressively expanding our Internet presence in 1999, ... Our new auction site comes online Feb. 22 (and) we will be substantially expanding our partnership advertising this year, which will drive more traffic to our sites.

We will be advertising that vacancy and filling her unexpired term in February.

David Sharp

We have advertising, PR, campaign, published reports, research, CEO and budget.

To a great extent, the brand has become a non-brand. It has not been nurtured or built upon for the last few years. They won't necessarily save money, but they'll consolidate their advertising dollars to a limited number of brands and do it better.

To a certain extent advertisers may be more comfortable running in the swimsuit than they were before the growth of those magazines,

Those programs attract large audiences and are seen as showcases for advertising.