Will McDonough
Will McDonough
William "Will" McDonoughwas an American sportswriter for the Boston Globe...
NationalityAmerican
ProfessionWriter
Date of Birth6 July 1935
CountryUnited States of America
way heal eco
The surest way to heal an eco-system is to connect it to more of itself.
fun nuclear-reactors use
Don't get me wrong: I love nuclear energy! It's just that I prefer fusion to fission. And it just so happens that there's an enormous fusion reactor safely banked a few million miles from us. It delivers more than we could ever use in just about 8 minutes. And it's wireless!
invention
We realized we don't have an invention, that's why we gave it away.
thinking age stones
The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.
earth want waste
Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle.
trying be-good earnest
Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.
invention
This idea that things are designed to go back to nature or industry for ever which is our articulation of these two metabolisms are actually a discovery not an invention.
taken animal swings
Consider this: all the ants on the planet, taken together, have a biomass greater than that of humans. Ants have been incredibly industrious for millions of years. Yet their productiveness nourishes plants, animals, and soil. Human industry has been in full swing for little over a century, yet it has brought about a decline in almost every ecosystem on the planet. Nature doesn't have a design problem. People do.
mean design understanding
To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.
community mind trying
Recycling is more expensive for communities than it needs to be, partly because traditional recycling tries to force materials into more lifetimes than they are designed for - a complicated and messy conversion, and one that itself expends energy and resources. Very few objects of modern consumption were designed with recycling in mind. If the process is truly to save money and materials, products must be designed from the very beginning to be recycled or even "upcycled" - a term we use to describe the return to industrial systems of materials with improved, rather than degraded, quality.
positively
We prefer to talk about 100% renewable instead of zero carbon. When you say zero carbon, you are not positively defined.
humility years design
If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage.
dream design firsts
Designing renders visible our hopes and dreams. It is the first signal of human intentions.
writing self oxygen
And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, makes complex sugars and foods, changes colors with the seasons, and self-replicates. and then why don't we knock that down and write on it?