Will McDonough
Will McDonough
William "Will" McDonoughwas an American sportswriter for the Boston Globe...
NationalityAmerican
ProfessionWriter
Date of Birth6 July 1935
CountryUnited States of America
men energy architecture
Richard Meier told me, 'Young man, solar energy has nothing to do with architecture,'
home moon together-we-can
We achieved our mission to the moon. Let's look home from that lofty perch and reimagine our mission on Earth - that is what we need to do here. Together, we can upcycle everything. The world will be better for our positive visions and actions.
jobs business practice
Peter Drucker has pointed out that it is a manager's job to "do things right." It is an executive's job to make sure "the right things" get done. Even the most rigorous eco-efficient business paradigm does not challenge basic practices and methods: a shoe, building, factory, car, or shampoo can remain fundamentally ill-designed even as the materials and processes involved in its manufacture become more "efficient."
people problem
The problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon. You see it everywhere.
moving games chess-pieces
If you don't have an end game of something delightful, you're just moving chess pieces around.
term
In planetary terms, we're all downstream.
beautiful children intelligent
I can't imagine something being beautiful at this point in history if it's destroying the planet or causing children to get sick. How can anything be beautiful if it's not ecologically intelligent at this point?
water tree waste
We are proposing buildings that, like trees, are net energy exporters, produce more energy than they consume, accrue and store solar energy, and purify their own waste, water and release it slowly in a purer form.
business mean effectiveness
Our concept of eco-effectiveness means working on the right things - on the right products and services and systems - instead of making the wrong things less bad. Once you are doing the right things, then doing them "right," with the help of efficiency among other tools, makes perfect sense.
tree use world
The eco-effective future of industry is a world of abundance that celebrates the use and consumption of products and materials that are, in effect, nutritious - as safe, effective, and delightful as a cherry tree.
ridiculous imagine empty
Imagine walking into a grocery there is a jar sitting there with a lid on it saying it's not carbon. That is ridiculous. It's an empty jar.
change honor commerce
Honor commerce as the engine of change.
thinking order design
I think as designers we realize design is a signal of intention, but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence.
children all-time species
How do we love all the children of all species for all time?