Will McDonough
Will McDonough
William "Will" McDonoughwas an American sportswriter for the Boston Globe...
NationalityAmerican
ProfessionWriter
Date of Birth6 July 1935
CountryUnited States of America
people design world
I am working right at both the levels- with the most wealthy clients in the world, but also the poorest. I spend half my time designing for people that have nothing.
business optimistic people
Designers are inherently optimistic people who try to make the world a better place
thinking forever design
If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.
forever sustainability
Sustainability takes forever. And that's the point.
tragedy culture warning
Modern culture appears to have adopted a strategy of tragedy. If we come here and say, I didn't intend to cause global warning, it's not part of my plan, then we realize it's part of our defacto plan because it's the thing that's happening because we have no other plan.
optimistic design
Design is inherently optimistic. That is its power.
mean mind
So when you see a regulation against lead, because lead is a bad in a regulators mind, what does that mean? You are not telling us what is good, you are just tell us what you don't want, not what you do want.
air water goal
Our goal is a delightfully diverse, safe, healthy, and just world, with clean air, water, soil and power – economically, equitably, ecologically and elegantly enjoyed.
thinking energy problem
The problem carbon is that everyone thinks we have an energy problem, we don't. We have plenty of energy. We have a carbon problem. Carbon is a material, so we have a material problem, not an energy problem.
creative problem building
You need that same creative force that exists in a building like Disney [Walt Disney Concert Hall] to actually tackle that most prosaic of problems.
inspiring water design
You don't filter smokestacks or water. Instead, you put the filter in your head and design the problem out of existence.
creativity intelligent vision
We see a world of abundance, not limits. In the midst of a great deal of talk about reducing the human ecological footprint, we offer a different vision. What if humans designed products and systems that celebrate an abundance of human creativity, culture, and productivity? That are so intelligent and safe, our species leaves an ecological footprint to delight in, not lament?
fall effectiveness tree
We celebrate the cherry tree not for its efficiency but for its effectiveness - and for its beauty. Its materials are in constant flow, and all those thousands of useless cherry blossoms look gorgeous. Then they fall to the ground and become soil again, so there's no problem
quality different
We are not a green standard, we are a quality standard. We're different, we're multi dimensional.