Simon Mainwaring
Simon Mainwaring
Simon Mainwaringis an award-winning branding consultant, advertising creative director, and social media specialist and blogger. He is recognized for his thought leadership on the impact that social media is having on brands and consumers, and ultimately how the new dynamics between them will alter the accepted paradigms of marketing, advertising, and even capitalism itself...
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Simon Mainwaring quotes about
thinking organization ideas
Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions.
thinking challenges cost
As we approach each of the great social challenges of our time we must acknowledge that old thinking will not provide the new solutions we need. These solutions will be uncomfortable, hard to sell and risky to execute. But the cost of not doing so is even greater.
thinking skills ideas
When thinking through who to bring together to generate new ideas, it is more effective to combine specialists from very different and unrelated disciplines rather than a variety of people with different skills sets in the same field.
thinking media fundamentals
There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.
thinking creating pillars
The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?
thinking people political
When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromises the lives of millions of people around the world can truly change.
thinking government political
However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a social contract between citizens and governments sharply into political thinking, paving the way for popular democracy and constitutional republicanism.
real thinking media
For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess the same ability to produce, distribute and curate content and distribute it to their peers in real time across social media platforms.
thinking needs excuse
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.
thinking unique copies
When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better.
mean thinking goal
Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.
community architect brands
Brands must become architects of community.
mean consistency challenges
The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.
conditions creating critical doubts element enormity face generation possible response social
No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the generation of new thinking and ideas. Yet creating the conditions that make this possible is not simple.