Simon Mainwaring
Simon Mainwaring
Simon Mainwaringis an award-winning branding consultant, advertising creative director, and social media specialist and blogger. He is recognized for his thought leadership on the impact that social media is having on brands and consumers, and ultimately how the new dynamics between them will alter the accepted paradigms of marketing, advertising, and even capitalism itself...
ProfessionBusinessman
Simon Mainwaring quotes about
real technology media
Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling.
nike powerful reality
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.
reality today failing
What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.
currency brands universal
The currency of universal values make brands innately sharable.
filters needs attention
There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans, and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention.
order way profit
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.
technology careers down-and
Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it's good to put the paddle down and just let the canoe glide.
running reality people
And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we're running the engine of capitalism is not serving us well.
thinking media fundamentals
There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.
powerful media dynamics
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
media giving world
The leverage and influence social media gives citizens are rapidly spreading into the business world.
wall greed bankers
Greed has increasingly become a virtue among Wall Street bankers and corporate CEOs in the U.S. Nowhere else in the world do CEOs insist on receiving compensation as high compared to what their employees earn.
powerful believe phenomenon
It is a truly powerful phenomenon when a brand makes a stand for what it believes in.
inspiration media people
As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.