Simon Mainwaring
Simon Mainwaring
Simon Mainwaringis an award-winning branding consultant, advertising creative director, and social media specialist and blogger. He is recognized for his thought leadership on the impact that social media is having on brands and consumers, and ultimately how the new dynamics between them will alter the accepted paradigms of marketing, advertising, and even capitalism itself...
ProfessionBusinessman
Simon Mainwaring quotes about
morning night lasts
Your computer needn't be the first thing your see in the morning and the last thing you see at night.
media knowing impact
One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.
technology media world
Like all technology, social media is neutral but is best put to work in the service of building a better world.
mean thinking goal
Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.
government practice working-together
We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided governments, philanthropies and private enterprises for decades and replace it with networks of partnerships working together to create a globally prosperous society.
order challenges marketing
Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing.
mean goal empowering
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.
media demand needs
Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves.
loyalty meaningful community
Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.
lines firsts mouths
Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
teamwork mean army
Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another.
inspiration technology media
Social media is not about the exploitation of technology but service to community.
teaching technology humans
Technology is teaching us to be human again.
purpose social-media profit
The future of profit is purpose.