Simon Mainwaring
Simon Mainwaring
Simon Mainwaringis an award-winning branding consultant, advertising creative director, and social media specialist and blogger. He is recognized for his thought leadership on the impact that social media is having on brands and consumers, and ultimately how the new dynamics between them will alter the accepted paradigms of marketing, advertising, and even capitalism itself...
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Simon Mainwaring quotes about
lasting-relationship lasting knows
As we all know, lasting relationships can't be rushed.
media choices causes
Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.
trying together reputation
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.
technology community way
Non-profits must become deeply engaged in the ways that their donor communities are using social technology.
voice buying influence
More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.
fall class people
Millions of people are falling out of the middle class into the ranks of the poor.
technology emotion currency
Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.
voice tone term
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
world want consumers
Consumers want a better world, not just better widgets.
world helping consumers
Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up.
world information faces
Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.
community faces roles
CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.
cancer commitment views
Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.
jobs divorce media
Radical transparency has an enormous impact on our personal lives. We can no longer share thoughts, quips, photos or personal opinions anywhere on the web without being mindful that they may turn up where we least expect it (notably job interviews, divorce proceedings or public media).