Seth Godin
Seth Godin
Seth Godinis an American author, entrepreneur, marketer, and public speaker...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth10 July 1960
CityMount Vernon, NY
CountryUnited States of America
mediocrity settling uncomfortable
It's uncomfortable to resist the urge to settle.
challenges mediocrity status-quo
It's uncomfortable to challenge the status quo.
winning marketing attention
You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.
marketing care reason
The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
joy consistency humanity
Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new...If you fear special requests, if you staff with cogs, if you have to put it all in a manual, then the chances of amazing someone are really quite low.
entrepreneur missions plans
Plans are great, but missions are better.
moving ideas voice
Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.
people watches
People watch what you do more than listen to what you say.
art maps art-is
Art is the act of navigating without a map.
ideas bigger
Ideas don't get smaller when they're shared, they get bigger.
enemy way
The largest enemy of change isn't 'no', it's 'not yet' - that is the easiest way to forestall change.
morning block wake-up
No one ever gets talker's block. No one wakes up in the morning, discovers he has nothing to say, and sits quietly, for days or weeks, until the muse hits, until the moment is right, until all the craziness in his life has died down.
art giving people
Every day I meet people who have so much to give but have been...frighten ed enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.
impact differentiation noise
Surprise and differentiation have far more impact than noise does.