Seth Godin
Seth Godin
Seth Godinis an American author, entrepreneur, marketer, and public speaker...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth10 July 1960
CityMount Vernon, NY
CountryUnited States of America
gorilla offense online people walks
No offense intended...Most people online are gorillas. When a gorilla walks into an experiment, what they say is 'What do I do now? Where's the banana?'
former people yoga
We've had people who were yoga instructors. ... We have a former marine, and we have everything in between,
actively fraction global helps people tiny
When enough people care about autism or diabetes or global warming, it helps everyone, even if only a tiny fraction actively participate.
america base build delivery game games home magazine newspaper people playing popular relationship similar tv
The most popular TV show in America is a game show, ... People have been playing our games for years and are playing more and more games. The relationship they build is similar to a magazine that has a subscription base or a newspaper with home delivery customers.
business exception information people spread super timely valuable
The thing about information is that information is more valuable when people know it. There's an exception for business information and super timely information, but in all other cases, ideas that spread win.
again building dying fascinated future imagine instead investing people product profits realize reinvest remarkable time unlikely
If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new.
build front lean people putting ships test work
If you're going to build a lean enterprise, you can test and measure how often the company ships iterations, how often it fails, how often it is putting things in front of people that don't work.
giving expectations people
Great boss is challenging people in the right way. Leading, not managing. Supporting them by giving them both a platform they can count on and expectations they can stretch for.
average people care
Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
people feels treated
I feel like I'm treating people as I'd like to be treated.
pay-the-price people kind
You have to pay the price to be in the right place at the right time often enough that people tend to see you as the regular kind.
thinking average people
What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.
media giving people
So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.
people want figures
I hope I'm better looking than Yoda, but - I'm really interested in people who have something to say, a change they want to make and can't figure out why they can't make it spread.