Roustam Tariko
Roustam Tariko
Roustam Tarikois the founder of Russian Standard Vodka. He also founded Russian Standard Bank, a credit and term life insurer in Russia. In 2009, Tariko's net worth was estimated at $1.1 billion...
NationalityRussian
ProfessionBusinessman
Date of Birth17 March 1962
CountryRussian Federation
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There are a lot of people who are trying hard to sell themselves as Russian vodkas.
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We buy the most expensive grain available growing on the best part of Russian land called black soil. We also play close attention to the purity of the water - we get it from Lake Ladoga. We store it ourselves to specific conditions. We carefully manage distillation at my distillery in Moscow.
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I started like many young Russian people in the beginning of perestroika when it seemed that everything was possible.
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Considering that Americans are now moving away from whiskey, moving away from brown spirits in general, I believe that they will all join Russians who drink vodka straight. They will sip it like cognac.
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Russians really needed a product that would be not as strong as vodka and not as feminine as cheap sparkling wine, so Martini was a good solution.
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I am president of Russian Standard Company, biggest luxury vodka in Russia. My bank, Russian Standard Bank, issues biggest number of credit cards in Russia. I want for Russian people to have their own best vodka, their own best bank, their own best credit card.
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When you have premium brands, you have to have the right balance of communicating all of your values.
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I do not separate my job and my personal life; therefore, I never work and never rest.
I would prefer myself to own all of my brand, where everything I am responsible for myself.
work
I always wanted to work on the consumer market; I always wanted to work with people.
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Money is always an indicator of a job well done.
built
Lots of businesses built in the early 1990s were not very transparent, not only by Russians, but also by foreigners.
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The only warning I'd give is - make sure you are strong enough and committed enough in your business pursuits. It is commitment and belief, not just the bottom line, that should drive you.
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I was proud of my Soviet country, of wearing Young Pioneer uniform, bombarded by my mother's Communist propaganda.