Roustam Tariko
Roustam Tariko
Roustam Tarikois the founder of Russian Standard Vodka. He also founded Russian Standard Bank, a credit and term life insurer in Russia. In 2009, Tariko's net worth was estimated at $1.1 billion...
NationalityRussian
ProfessionBusinessman
Date of Birth17 March 1962
CountryRussian Federation
people russian
I started like many young Russian people in the beginning of perestroika when it seemed that everything was possible.
cheap feminine good martini needed product russians vodka
Russians really needed a product that would be not as strong as vodka and not as feminine as cheap sparkling wine, so Martini was a good solution.
believe brown join russians spirits vodka
Considering that Americans are now moving away from whiskey, moving away from brown spirits in general, I believe that they will all join Russians who drink vodka straight. They will sip it like cognac.
hard people russian sell themselves trying
There are a lot of people who are trying hard to sell themselves as Russian vodkas.
attention available best buy carefully close expensive grain growing lake land manage ourselves purity russian specific store
We buy the most expensive grain available growing on the best part of Russian land called black soil. We also play close attention to the purity of the water - we get it from Lake Ladoga. We store it ourselves to specific conditions. We carefully manage distillation at my distillery in Moscow.
best biggest cards credit issues luxury number people president russian standard vodka
I am president of Russian Standard Company, biggest luxury vodka in Russia. My bank, Russian Standard Bank, issues biggest number of credit cards in Russia. I want for Russian people to have their own best vodka, their own best bank, their own best credit card.
society wants
I launched Imperia at the Statue of Liberty because I wanted to use something symbolic. I like American society because it always wants to do something new and better.
call honest
You need to be honest and always see new opportunities coming. So I call it intuition, innovation, execution - these are my working principles.
job life personal separate work
I do not separate my job and my personal life; therefore, I never work and never rest.
job money
Money is always an indicator of a job well done.
believe business consumer difference insurance vodka whatever whether
I believe there is not any big difference between any consumer business, whether it's a bank or insurance or vodka or chocolate, whatever it is.
work
I always wanted to work on the consumer market; I always wanted to work with people.
I would prefer myself to own all of my brand, where everything I am responsible for myself.
built
Lots of businesses built in the early 1990s were not very transparent, not only by Russians, but also by foreigners.