Roustam Tariko
Roustam Tariko
Roustam Tarikois the founder of Russian Standard Vodka. He also founded Russian Standard Bank, a credit and term life insurer in Russia. In 2009, Tariko's net worth was estimated at $1.1 billion...
NationalityRussian
ProfessionBusinessman
Date of Birth17 March 1962
CountryRussian Federation
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Russians really needed a product that would be not as strong as vodka and not as feminine as cheap sparkling wine, so Martini was a good solution.
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We buy the most expensive grain available growing on the best part of Russian land called black soil. We also play close attention to the purity of the water - we get it from Lake Ladoga. We store it ourselves to specific conditions. We carefully manage distillation at my distillery in Moscow.
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There are a lot of people who are trying hard to sell themselves as Russian vodkas.
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Considering that Americans are now moving away from whiskey, moving away from brown spirits in general, I believe that they will all join Russians who drink vodka straight. They will sip it like cognac.
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I started like many young Russian people in the beginning of perestroika when it seemed that everything was possible.
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I am president of Russian Standard Company, biggest luxury vodka in Russia. My bank, Russian Standard Bank, issues biggest number of credit cards in Russia. I want for Russian people to have their own best vodka, their own best bank, their own best credit card.
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I was proud of my Soviet country, of wearing Young Pioneer uniform, bombarded by my mother's Communist propaganda.
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My biggest entertainment in Moscow was to go to the subway and watch people. When American students visited, I watched them; I learned English from them.
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I don't very much distinguish when I'm working. I do what I like to do: the time changes and my activity changes.
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From the country with limited hope to grow your own business and express your own personality, Russia has become the land of significant opportunity.
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I do not separate my job and my personal life; therefore, I never work and never rest.
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I believe there is not any big difference between any consumer business, whether it's a bank or insurance or vodka or chocolate, whatever it is.
work
I always wanted to work on the consumer market; I always wanted to work with people.
I would prefer myself to own all of my brand, where everything I am responsible for myself.