Roustam Tariko
Roustam Tariko
Roustam Tarikois the founder of Russian Standard Vodka. He also founded Russian Standard Bank, a credit and term life insurer in Russia. In 2009, Tariko's net worth was estimated at $1.1 billion...
NationalityRussian
ProfessionBusinessman
Date of Birth17 March 1962
CountryRussian Federation
job life personal separate work
I do not separate my job and my personal life; therefore, I never work and never rest.
life
If you do things you like to do, then your life will be easy.
amazed english freedom grammar life teach
I had English grammar book and started to teach myself. I read 'Catcher in Rye,' in Russian. I was amazed at freedom in 'Catcher in Rye!' Freedom to have those perceptions of life!
cheap feminine good martini needed product russians vodka
Russians really needed a product that would be not as strong as vodka and not as feminine as cheap sparkling wine, so Martini was a good solution.
bombarded communist pioneer soviet wearing
I was proud of my Soviet country, of wearing Young Pioneer uniform, bombarded by my mother's Communist propaganda.
biggest english entertainment moscow subway watched
My biggest entertainment in Moscow was to go to the subway and watch people. When American students visited, I watched them; I learned English from them.
time
I don't very much distinguish when I'm working. I do what I like to do: the time changes and my activity changes.
business country express hope land limited russia
From the country with limited hope to grow your own business and express your own personality, Russia has become the land of significant opportunity.
believe business consumer difference insurance vodka whatever whether
I believe there is not any big difference between any consumer business, whether it's a bank or insurance or vodka or chocolate, whatever it is.
work
I always wanted to work on the consumer market; I always wanted to work with people.
I would prefer myself to own all of my brand, where everything I am responsible for myself.
built
Lots of businesses built in the early 1990s were not very transparent, not only by Russians, but also by foreigners.
job money
Money is always an indicator of a job well done.
premium
When you have premium brands, you have to have the right balance of communicating all of your values.