Roustam Tariko
Roustam Tariko
Roustam Tarikois the founder of Russian Standard Vodka. He also founded Russian Standard Bank, a credit and term life insurer in Russia. In 2009, Tariko's net worth was estimated at $1.1 billion...
NationalityRussian
ProfessionBusinessman
Date of Birth17 March 1962
CountryRussian Federation
amazed english freedom grammar life teach
I had English grammar book and started to teach myself. I read 'Catcher in Rye,' in Russian. I was amazed at freedom in 'Catcher in Rye!' Freedom to have those perceptions of life!
dreams foreign
I had dreams about working for a big foreign company.
I own 100% of everything because I like to control what I do.
life
If you do things you like to do, then your life will be easy.
premium
When you have premium brands, you have to have the right balance of communicating all of your values.
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There are a lot of people who are trying hard to sell themselves as Russian vodkas.
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We buy the most expensive grain available growing on the best part of Russian land called black soil. We also play close attention to the purity of the water - we get it from Lake Ladoga. We store it ourselves to specific conditions. We carefully manage distillation at my distillery in Moscow.
time
I don't very much distinguish when I'm working. I do what I like to do: the time changes and my activity changes.
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From the country with limited hope to grow your own business and express your own personality, Russia has become the land of significant opportunity.
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I was proud of my Soviet country, of wearing Young Pioneer uniform, bombarded by my mother's Communist propaganda.
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My biggest entertainment in Moscow was to go to the subway and watch people. When American students visited, I watched them; I learned English from them.
client consumer deal developed finance investment primarily primary product relates second
What I'm primarily responsible for is products. Everything is developed with my personal involvement. Second is client communication. Everything to do with product and consumer is my primary focus. I also deal with everything which relates to investment and partnership. Distribution, finance, administration, I don't do.
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The only warning I'd give is - make sure you are strong enough and committed enough in your business pursuits. It is commitment and belief, not just the bottom line, that should drive you.
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I am president of Russian Standard Company, biggest luxury vodka in Russia. My bank, Russian Standard Bank, issues biggest number of credit cards in Russia. I want for Russian people to have their own best vodka, their own best bank, their own best credit card.