Roustam Tariko
Roustam Tariko
Roustam Tarikois the founder of Russian Standard Vodka. He also founded Russian Standard Bank, a credit and term life insurer in Russia. In 2009, Tariko's net worth was estimated at $1.1 billion...
NationalityRussian
ProfessionBusinessman
Date of Birth17 March 1962
CountryRussian Federation
expectation grey replace
What's my expectation in the U.S.? I would like to replace Grey Goose.
cheap feminine good martini needed product russians vodka
Russians really needed a product that would be not as strong as vodka and not as feminine as cheap sparkling wine, so Martini was a good solution.
bombarded communist pioneer soviet wearing
I was proud of my Soviet country, of wearing Young Pioneer uniform, bombarded by my mother's Communist propaganda.
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My biggest entertainment in Moscow was to go to the subway and watch people. When American students visited, I watched them; I learned English from them.
time
I don't very much distinguish when I'm working. I do what I like to do: the time changes and my activity changes.
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From the country with limited hope to grow your own business and express your own personality, Russia has become the land of significant opportunity.
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I do not separate my job and my personal life; therefore, I never work and never rest.
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I believe there is not any big difference between any consumer business, whether it's a bank or insurance or vodka or chocolate, whatever it is.
work
I always wanted to work on the consumer market; I always wanted to work with people.
I would prefer myself to own all of my brand, where everything I am responsible for myself.
built
Lots of businesses built in the early 1990s were not very transparent, not only by Russians, but also by foreigners.
job money
Money is always an indicator of a job well done.
premium
When you have premium brands, you have to have the right balance of communicating all of your values.
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We buy the most expensive grain available growing on the best part of Russian land called black soil. We also play close attention to the purity of the water - we get it from Lake Ladoga. We store it ourselves to specific conditions. We carefully manage distillation at my distillery in Moscow.