Roustam Tariko
Roustam Tariko
Roustam Tarikois the founder of Russian Standard Vodka. He also founded Russian Standard Bank, a credit and term life insurer in Russia. In 2009, Tariko's net worth was estimated at $1.1 billion...
NationalityRussian
ProfessionBusinessman
Date of Birth17 March 1962
CountryRussian Federation
client consumer deal developed finance investment primarily primary product relates second
What I'm primarily responsible for is products. Everything is developed with my personal involvement. Second is client communication. Everything to do with product and consumer is my primary focus. I also deal with everything which relates to investment and partnership. Distribution, finance, administration, I don't do.
society wants
I launched Imperia at the Statue of Liberty because I wanted to use something symbolic. I like American society because it always wants to do something new and better.
people russian
I started like many young Russian people in the beginning of perestroika when it seemed that everything was possible.
cheap feminine good martini needed product russians vodka
Russians really needed a product that would be not as strong as vodka and not as feminine as cheap sparkling wine, so Martini was a good solution.
call honest
You need to be honest and always see new opportunities coming. So I call it intuition, innovation, execution - these are my working principles.
job life personal separate work
I do not separate my job and my personal life; therefore, I never work and never rest.
job money
Money is always an indicator of a job well done.
believe business consumer difference insurance vodka whatever whether
I believe there is not any big difference between any consumer business, whether it's a bank or insurance or vodka or chocolate, whatever it is.
work
I always wanted to work on the consumer market; I always wanted to work with people.
I would prefer myself to own all of my brand, where everything I am responsible for myself.
built
Lots of businesses built in the early 1990s were not very transparent, not only by Russians, but also by foreigners.
believe brown join russians spirits vodka
Considering that Americans are now moving away from whiskey, moving away from brown spirits in general, I believe that they will all join Russians who drink vodka straight. They will sip it like cognac.
people
A lot of people offered me to go public, but I have always rejected it.
early eight emails five six waking wherever
Wherever I am, I start my day, it's the same. I'm not an early bird. I'm not waking up at five o'clock, six o'clock; it's usually seven-thirty, eight o'clock, and I will then read the newspapers, emails from around the world and make phone calls.