Robert Passikoff
Robert Passikoff
easy fashion full impossible mary queen quite terms trying turning
I liken what Wal-Mart's trying to do in terms of fashion to turning around the Queen Mary at full steam, ... It's not impossible to do. But it's not easy either, and it's going to take quite a long time.
brand castle
In May of 2002, when the brand competed with others, they were doing so from the castle on the hill. Now they're in the moat with everyone else.
asked martha responses
In May 2002, if you asked me anything about Martha Stewart, all of my responses would have been positive.
brand categories company compete fall financial goes hit life martha sustain
If Martha goes to jail, this company will be hit but it won't fall apart, ... It could still compete in all the categories because it has a life of its own now and it's not as reliant upon Stewart to sustain financial viability. Sure, it will become a different company, with a different brand strategy, in need of a new leader.
accessible means reached style target
Target means style at accessible pricing. Wal-Mart hasn't reached that point.
brand certainly customer fashion impossible willing
It's difficult, but in these times, when the customer is willing to look around for fashion, it's certainly not impossible for Wal-Mart's new brand to succeed.
broad customer financial personal service umbrella
umbrella sense of real personal treatment, real customer service and spanning a broad financial arena.
advertising consumers days engaging event heads large special takes
Engaging consumers these days ? in their minds, in their hearts, in their heads ? takes more than advertising on a special event to a large audience.
brand company compete knew longer minutes months taken
This company, as it is configured today, is unsuited to compete in the marketplace with its brand taken away, ... This is no longer the same company that we knew 10 minutes ago or even 22 months ago.
abandon course
Of course they are going to abandon the name. They have to.
entered group people spending
So, you've got a whole group of new people who have kind of entered into the holiday, and they're spending money.
companies contact employees fact points touch waking
More companies are waking up to the fact that one of the most important touch points they have is when employees have contact with customers.
castle fighting level looking queen valley
She used to be the queen in the castle on the hill, looking down on everyone else in the valley, ... Now she's in the valley with everyone else, fighting it out on a level terrain.
martha platform
She's not ducking what happened. This is a platform to show the reformed Martha to the world.