Robert Passikoff
Robert Passikoff
apology brand everybody front great particular putting risk understand
Her particular brand of hubris, not withstanding her apology and contrition, well, you had to understand that everybody would be watching. There is great risk in putting her back in front of so many people.
brand certainly customer fashion impossible willing
It's difficult, but in these times, when the customer is willing to look around for fashion, it's certainly not impossible for Wal-Mart's new brand to succeed.
brand certainly consumer hitch lead looking wagon
Wal-Mart is certainly looking to hitch its wagon to a brand that can lead it to an upscale consumer base.
borrow brand customers expecting good martha needs rated shore tv
A brand needs to be rated a 107 or better by customers for it to see real profitability, ... If they were expecting the TV show to substantively shore up the weakened brand, we'd have to borrow from Martha and say it wasn't such 'a good thing'.
brand company compete knew longer minutes months taken
This company, as it is configured today, is unsuited to compete in the marketplace with its brand taken away, ... This is no longer the same company that we knew 10 minutes ago or even 22 months ago.
brand categories company compete fall financial goes hit life martha sustain
If Martha goes to jail, this company will be hit but it won't fall apart, ... It could still compete in all the categories because it has a life of its own now and it's not as reliant upon Stewart to sustain financial viability. Sure, it will become a different company, with a different brand strategy, in need of a new leader.
brand castle
In May of 2002, when the brand competed with others, they were doing so from the castle on the hill. Now they're in the moat with everyone else.
advertising consumers days engaging event heads large special takes
Engaging consumers these days ? in their minds, in their hearts, in their heads ? takes more than advertising on a special event to a large audience.
added blessed bought brought buy consumers count martha maybe pay premium price product remove sheet thread value
Martha brought added value to the product. Consumers bought a 100 thread count sheet that was blessed by Martha. If you remove her name, the product still exists. Consumers may buy it but maybe won't pay the premium price for it,
company distance immediate remains
Will the company survive? That remains to be seen, ... The immediate thing for MSO to do is distance the company from Stewart.
castle fighting level looking queen valley
She used to be the queen in the castle on the hill, looking down on everyone else in the valley, ... Now she's in the valley with everyone else, fighting it out on a level terrain.
martha platform
She's not ducking what happened. This is a platform to show the reformed Martha to the world.
companies contact employees fact points touch waking
More companies are waking up to the fact that one of the most important touch points they have is when employees have contact with customers.
enormous financial issue knows stand
While it's an enormous financial institution, the issue is that they don't really stand for anything. Everyone knows them, but no one knows what they stand for.