Robert Passikoff
Robert Passikoff
awareness fact lack suffers
The fact is that lack of awareness is not something Stewart suffers from,
fact looks meaning woman
The fact is that it is a woman who looks like she could be my wife, and that has meaning for some.
brand certainly consumer hitch lead looking wagon
Wal-Mart is certainly looking to hitch its wagon to a brand that can lead it to an upscale consumer base.
matter name spell spelling talking
They say it doesn't matter what they say about you as long as they spell your name right. In this case, you don't want them spelling your name right. You don't want them even talking about you.
accepted correctly names
A lot of names that were country-based, especially from France, have now become accepted and articulated and pronounced correctly by consumers,
side softer trying victim villain
They migrated her from villain to victim and now they are trying to show you the softer side of Stewart.
poisoned themselves
They're actually doing now what they should have done two years ago, which is to distinguish themselves from what had become a poisoned brand.
borrow brand customers expecting good martha needs rated shore tv
A brand needs to be rated a 107 or better by customers for it to see real profitability, ... If they were expecting the TV show to substantively shore up the weakened brand, we'd have to borrow from Martha and say it wasn't such 'a good thing'.
brand company compete knew longer minutes months taken
This company, as it is configured today, is unsuited to compete in the marketplace with its brand taken away, ... This is no longer the same company that we knew 10 minutes ago or even 22 months ago.
entered group people spending
So, you've got a whole group of new people who have kind of entered into the holiday, and they're spending money.
abandon course
Of course they are going to abandon the name. They have to.
desire people
I think that people look for things that are convenient. There's a desire to connect.
expensive gift gotten point sonnet written
I think that we've gotten to a point where we do think that a really good, really expensive gift may actually take the place of a sonnet written on your own.
advantage attainable becomes buy consumer equally less likely marketers people problem pronounce slightly sudden twist
What marketers try to do is take a problem and twist it to their advantage, ... If you can't pronounce the name, all of a sudden it becomes something that's slightly less attainable for the consumer and it becomes more desirable. But it's equally likely that when people don't buy it, it's because they don't know how to pronounce the name.