Robert Passikoff
Robert Passikoff
found
It wasn't just that she was found guilty. She was also found to be mean-spirited.
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They say it doesn't matter what they say about you as long as they spell your name right. In this case, you don't want them spelling your name right. You don't want them even talking about you.
accepted correctly names
A lot of names that were country-based, especially from France, have now become accepted and articulated and pronounced correctly by consumers,
abandon course
Of course they are going to abandon the name. They have to.
entered group people spending
So, you've got a whole group of new people who have kind of entered into the holiday, and they're spending money.
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She used to be the queen in the castle on the hill, looking down on everyone else in the valley, ... Now she's in the valley with everyone else, fighting it out on a level terrain.
martha platform
She's not ducking what happened. This is a platform to show the reformed Martha to the world.
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More companies are waking up to the fact that one of the most important touch points they have is when employees have contact with customers.
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Wal-Mart is certainly looking to hitch its wagon to a brand that can lead it to an upscale consumer base.
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While it's an enormous financial institution, the issue is that they don't really stand for anything. Everyone knows them, but no one knows what they stand for.
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Two mistakes haunt me: Not completing the manuscript of my book sooner and not buying Microsoft in 1986 before it split nine times.
desire people
I think that people look for things that are convenient. There's a desire to connect.
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Her particular brand of hubris, not withstanding her apology and contrition, well, you had to understand that everybody would be watching. There is great risk in putting her back in front of so many people.
advantage attainable becomes buy consumer equally less likely marketers people problem pronounce slightly sudden twist
What marketers try to do is take a problem and twist it to their advantage, ... If you can't pronounce the name, all of a sudden it becomes something that's slightly less attainable for the consumer and it becomes more desirable. But it's equally likely that when people don't buy it, it's because they don't know how to pronounce the name.