Robert Passikoff
Robert Passikoff
brand categories company compete fall financial goes hit life martha sustain
If Martha goes to jail, this company will be hit but it won't fall apart, ... It could still compete in all the categories because it has a life of its own now and it's not as reliant upon Stewart to sustain financial viability. Sure, it will become a different company, with a different brand strategy, in need of a new leader.
brand castle
In May of 2002, when the brand competed with others, they were doing so from the castle on the hill. Now they're in the moat with everyone else.
asked martha responses
In May 2002, if you asked me anything about Martha Stewart, all of my responses would have been positive.
easy fashion full impossible mary queen quite terms trying turning
I liken what Wal-Mart's trying to do in terms of fashion to turning around the Queen Mary at full steam, ... It's not impossible to do. But it's not easy either, and it's going to take quite a long time.
company hundred invested percent seen
The company has seen how tenuous it can be to be a hundred percent invested in one person,
changed damage landscape time
The damage was done a long time ago. The competitive landscape is so dramatically changed from two years ago.