Robert Mondavi
Robert Mondavi
Robert Gerald Mondaviwas a leading California vineyard operator whose technical improvements and marketing strategies brought worldwide recognition for the wines of the Napa Valley in California. From an early period, Mondavi aggressively promoted labeling wines varietally rather than generically. This is now the standard for New World wines. The Robert Mondavi Institutefor Wine and Food Science at the University of California, Davis opened October 2008 in his honor...
NationalityAmerican
ProfessionBusinessman
Date of Birth18 June 1913
CountryUnited States of America
Wine always inspires sociability.
As I traveled the world over, I traveled everywhere, and I learned so much.
How beautiful it is to excel, and the goodness of giving from your heart.
Ever since I was a child, I wanted to excel in everything.
I know of no one who has been more helpful to the industry. His teachings and consultations internationally, without doubt, improved the quality of winemaking in our country. He was a friend to everyone interested in fine wine.
Later, at Stanford University, I thought I'd become a lawyer or businessman, but my father came to me and said he thought there was a big future in the fine-wine business.
My wife taught me the importance of living well.
I know that wine is, above all else, a blessing, a gift of nature, a joy as pure and elemental as the soil and vines and sunshine from which it springs.
Also, many consumers consider a critic to be like God Almighty.
There are a lot of people with a lot of money, and I'm amazed they don't understand what a great pleasure it can be to give.
America was built on the can-do spirit and will continue to thrive on the can-do spirit.
This is what I think is very essential... moderation can be good for you.
The greatest leaders don't rule. They inspire
If you go back to the Greeks and Romans, they talk about all three - wine, food, and art - as a way of enhancing life.