Robert Mondavi
Robert Mondavi
Robert Gerald Mondaviwas a leading California vineyard operator whose technical improvements and marketing strategies brought worldwide recognition for the wines of the Napa Valley in California. From an early period, Mondavi aggressively promoted labeling wines varietally rather than generically. This is now the standard for New World wines. The Robert Mondavi Institutefor Wine and Food Science at the University of California, Davis opened October 2008 in his honor...
NationalityAmerican
ProfessionBusinessman
Date of Birth18 June 1913
CountryUnited States of America
Making good wine is a skill; making fine wine is an art.
We want to raise the art of living well.
If you go back to the Greeks and Romans, they talk about all three - wine, food, and art - as a way of enhancing life.
Even more importantly, it's wine, food and the arts. Incorporating those three enhances the quality of life.
My brother and I had saved $15,000 by working many years nailing fruit crates together.
I always knew the importance of it, since I was three or four years old my mother used to feed me wine and water. I grew up with wine as liquid food.
It is giving me a great satisfaction, because I had the notion that we could make great wines equal to the greatest wines in the world, and everybody said it was impossible.
My brother and I had saved $15,000 by working many years nailing fruit crates together.
I feel blessed. So many men and women search and search but never find their passion, their calling, their sense of mission that would ignite their hearts and fill their lives with meaning and joy.
I am a great believer in research and innovation.
Wine to me is all about sharing.
Wine has been with us since the beginning of civilization. It is the temperate, civilized, sacred, romantic mealtime beverage recommended in the Bible. Wine has been praised for centuries by statesmen, philosophers, poets, and scholars. Wine in moderation is an integral part of our culture, heritage and gracious way of life.
Wine has been with civilized man from the beginning.
We definitely need to get the excitement back.