Robert Mondavi

Robert Mondavi
Robert Gerald Mondaviwas a leading California vineyard operator whose technical improvements and marketing strategies brought worldwide recognition for the wines of the Napa Valley in California. From an early period, Mondavi aggressively promoted labeling wines varietally rather than generically. This is now the standard for New World wines. The Robert Mondavi Institutefor Wine and Food Science at the University of California, Davis opened October 2008 in his honor...
NationalityAmerican
ProfessionBusinessman
Date of Birth18 June 1913
CountryUnited States of America
In both life and work, stay flexible. Whether in a country, a company, or a family, the same holds true: Dictatorship and rigidity rarely work. Freedom and elasticity do.
Whether I played marbles, whether I played football or slam anything else, I wanted to excel.
Critics have done the wine industry a lot of good overall.
My mother served me wine and water from the time I was 3 years old.
My path was simple: Follow your passion. Pour in your heart and soul. Settle for nothing less than excellence. And with enough hard work and faith in yourself, you can realize your dream.
I want to make wines that harmonize with food - wines that almost hug your tongue with gentleness.
Wine to me is passion. It's family and friends. It's warmth of heart and generosity of spirit.
I always knew that food and wine were vital, with my mother being Italian and a good cook.
Even more importantly, it's wine, food and the arts. Incorporating those three enhances the quality of life.
I say to consumers: instead of relying totally on critics, drink what you like and like what you drink.
I've always wanted to improve on the idea of living well, In moderation, wine is good for you - mentally, physically, and spiritually.