Randy Falco
Randy Falco
Randel A. "Randy" Falcois an American media executive. Falco has been President and CEO of Univision Communications Inc. since June 2011. Before joining Univision in January 2011 as Executive Vice President and COO, he served as Chairman of the Board and CEO of AOL from Nov. 2006 to March 2009. Prior to his tenure at AOL, he spent 31 years at NBC, including serving as the network’s President and COO...
NationalityAmerican
ProfessionBusinessman
Date of Birth26 December 1953
CountryUnited States of America
It's really impossible to compare this to Salt Lake City.
It's not fair to really compare this to a weekend sporting event that is traditionally carried live across all the time zones. People are available to see it at different times. This is 17 straight nights, many of them weekday nights, where people will not be available at 5 p.m. to watch the games.
The Olympics remain one of the biggest events on television. Despite this being the most competitive quarter I've seen in my 30 years in the television business, the Olympics continue to perform as they have throughout the past decade, compared to the current network television landscape.
We're very comfortable with where we are. We're very comfortable with our projections.
Engagement means that in the future there will be a lot more ways for our audience to interact with Univision content.
Put simply, my vision for AOL is to build the largest and most sophisticated global advertising network while we grow the size and engagement of our worldwide audience.
Televisa is the largest media company in the Spanish-speaking world, and the steps we have taken, which extend the tenure of our exclusive access to Televisa's premium Spanish-language telenovelas, sports, sitcoms, reality series, news programs and feature films, put Univision in a stronger competitive position.
We continue to expand our audience, reaching them everywhere they consume media on cable and online.
We're delivering a great event that will last 17 days. Even with a 12 to 14 rating in prime time, that's the equivalent of having six Super Bowls.
We give ABC a lot of credit for a really effective strategic stunt.
Having spent two years at AOL, I would love to be able to go back to that industry knowing what I know, and I think I would be able to help the traditional media side to better understand what is coming at them, how to deal with it.
I don't speak Spanish. I understand enough of it, having spent some time running Telemundo, and I put in a lot of time in Spain during the Barcelona Olympics. But I don't pretend to speak Spanish, and I don't want anyone to think that I can.
I have been reorganizing and restructuring AOL: changing the strategy and rebuilding it from scratch in the worst economy in a generation.
Let's work together to design and measure new advertising strategies.