Randy Falco
Randy Falco
Randel A. "Randy" Falcois an American media executive. Falco has been President and CEO of Univision Communications Inc. since June 2011. Before joining Univision in January 2011 as Executive Vice President and COO, he served as Chairman of the Board and CEO of AOL from Nov. 2006 to March 2009. Prior to his tenure at AOL, he spent 31 years at NBC, including serving as the network’s President and COO...
NationalityAmerican
ProfessionBusinessman
Date of Birth26 December 1953
CountryUnited States of America
It's not fair to really compare this to a weekend sporting event that is traditionally carried live across all the time zones. People are available to see it at different times. This is 17 straight nights, many of them weekday nights, where people will not be available at 5 p.m. to watch the games.
We're reaching people in a big way on all these platforms.
Back in 1975, we were making all the decisions about what people were going to watch.
This is about realizing that the Olympics is more than about network television now, and the future is about being a content provider. In the future, it's going to be about going deeper with audiences, of finding ways to satisfy people in different ways.
Last night was an incredible night for network television, with more people tuning in than on any night in more than three years.
The key measurement will not be how many people are watching the Univision network. But, believe me, I still think we are going to grow and are shooting for No. 1, and that spot is certainly on our radar. But engagement will be the focus and the main measure.
We're very comfortable with where we are. We're very comfortable with our projections.
Engagement means that in the future there will be a lot more ways for our audience to interact with Univision content.
Put simply, my vision for AOL is to build the largest and most sophisticated global advertising network while we grow the size and engagement of our worldwide audience.
Televisa is the largest media company in the Spanish-speaking world, and the steps we have taken, which extend the tenure of our exclusive access to Televisa's premium Spanish-language telenovelas, sports, sitcoms, reality series, news programs and feature films, put Univision in a stronger competitive position.
We continue to expand our audience, reaching them everywhere they consume media on cable and online.
We're delivering a great event that will last 17 days. Even with a 12 to 14 rating in prime time, that's the equivalent of having six Super Bowls.
We give ABC a lot of credit for a really effective strategic stunt.
Having spent two years at AOL, I would love to be able to go back to that industry knowing what I know, and I think I would be able to help the traditional media side to better understand what is coming at them, how to deal with it.